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Born from the creative legacies of Los Angeles and Miami, SLS Dubai stands as one of the brand’s most iconic evolutions. As an established international brand operated by lifestyle chain SBE, the personality of SLS is playful mischief, witty surprise, and touches of sophisticated sexiness. It was essential to honour these philosophies while evolving the brand’s character to meet Dubai’s hospitality expectations.

The Downtown Dubai edition expands the global portfolio with 254 hotel rooms, 321 hotel apartments, and a diverse selection of F&B concepts. Remaining loyal to brand DNA, Bishop Design also explored their own curiosities to craft an evolved image suited to the region.

A welcoming ambience defines the arrival experience, seamless in its transition through dynamic materials and unconventional detailing that move away from typical operational standards. A key highlight is the clear-glass and wooden storage elements, forming harmonious containers for attire, a drinks bar, and valuables. This feature exemplifies how we pushed boundaries within hospitality design, creating beautiful, unexpected experiences while respecting the ideologies that SLS prides itself on.

This ideology of extravagance is set against urban, somewhat unfinished conditions, creating a hybrid of contrasting styles. Ornate classical details paired with raw finishes establish an unconventional perception of luxury for SLS’s sophisticated clientele. From two breathtaking infinity pools and a signature spa to a curated selection of F&B outlets, guests truly have it all. The strong F&B presence allowed SLS to explore new additions, authentic to previous offerings yet matured for the local market, allowing us to interpret the brand in a fresh and indulgent way.