Born from the creative legacies of Los Angeles and Miami, SLS Dubai stands as one of the brand’s most iconic evolutions. As an established international brand operated by lifestyle chain SBE, the personality of SLS is playful mischief, witty surprise, and touches of sophisticated sexiness. It was essential to honour these philosophies while evolving the brand’s character to meet Dubai’s hospitality expectations.
The Downtown Dubai edition expands the global portfolio with 254 hotel rooms, 321 hotel apartments, and a diverse selection of F&B concepts. Remaining loyal to brand DNA, Bishop Design also explored their own curiosities to craft an evolved image suited to the region.





