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Location: Covent Garden, London

Interior Designer: Pfeiffer Design

Photography: Simon Eldon

When a previous client approached Pfeiffer Design about designing his new London residence, they jumped at the chance! Being that the luxury apartment is situated in an iconic West End building, in a prime location for access to shops, restaurants and theatres, the designers knew the interiors needed to reflect this. Pfeiffer Design had a clear vision from the start and knew the aesthetic needed to reflect not only the apartment’s location and unparalleled view of the London skyline, but the cosmopolitan creativity and avant-garde atmosphere of London’s West End. With the client and their own office based near Brighton, they were required to coordinate the entire project remotely, liaising with the building’s concierge team when it came to organising installations and deliveries.

As this was the clients second home, he wanted the apartment to feel different from his permanent residence, which is a period property. Therefore, mid-century icons were used to bring a sense of gravitas to the scheme. Conversely, Pfeiffer Design utilised a bold, graphic colour palette and didn’t shy away from provocative contemporary artwork to really tie the scheme together. This interplay between brazen use of colour and dependable design classics creates a unique interior, reflective of the diverse nature of London’s West End.

Bespoke upholstery and soft furnishings formed a key part of the design remit. Pfeiffer Design created soft waveheaded linen curtains to soften the angular floor-to-ceiling windows, as well as a bespoke panelled headboard wall, incorporating switches and sockets to sit behind the bed.