Maoliosa was appointed to deliver a scheme that balances bespoke craftsmanship with contemporary living, while honouring the building’s rich heritage. Originally founded over a century ago by William Whiteley as London’s first department store, The Whiteley has been reimagined as a prestigious residential and hospitality destination, retaining its legacy of ambition and creativity.

Responding to the apartment’s volume and luminosity, Maoliosa introduced a series of bespoke joinery elements that define and anchor each space. In the open-plan living area, a large-scale library installation crafted in black Bird’s Eye Maple incorporates discreet storage and a porcelain-toned, grooved veneer panel. Designed as a moving artwork, this feature conceals a television behind a sliding façade. The dining area is complemented by a three-metre walnut side cabinet with an integrated hidden bar. These pieces were meticulously handcrafted by Irish master craftsman Cillian Johnston.

Drawing inspiration from the surrounding neighbourhoods of Holland Park, Notting Hill, and Hyde Park, the design reflects a culturally rich and contemporary lifestyle. The resulting interior is a carefully curated environment where art and craftsmanship take centre stage, creating a sophisticated yet relaxed home.