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Location: Business Bay, Dubai, United Arab Emirates

Architect: Aedas

Interior Designer: Bishop Design by Paul Bishop

Hotel Group/Developer: sbe/Accor

Construction: Günal Construction

Associated: Wow Red

SLS Dubai is a unique cabinet of curiosities that never ceases to delight.

Born out of Los Angeles and Miami respectively, SLS Hotels announced a much-anticipated debut in one of the most desirable global destinations. The driving sentiments and design ideology around creating this Middle Eastern evolution for the brand called out for a fusion of Dubai’s naturally intoxicating character coupled with the undeniable style of the eminent SLS label. Rooms, suites, and public areas within this new hotel were to hold their own distinctive character yet remain visually connected in the creation of an entity that exudes ultimate luxury and class whilst always respectful of functional aspirations.

From the onset a strong philosophy became clear between Bishop Design by Paul Bishop and the brand, to create a playful, tongue-in-cheek and somewhat provocative design that held all the sentiments of SLS Hotels, combined with our own individual impulses.

A magnificent connection transpired, through shared strong design values, where both entities possess a constant craving to enhance the overall guest experience to depths others may be afraid to explore. It is a combination of these elements that instilled confidence in SLS to allow Bishop Design by Paul Bishop free reigns to design.

As an established international brand, SLS Hotels invite their guests to enjoy an irresistible combination of style, luxury, service, creativity and community. Operated by lifestyle chain sbe, the sheer personality of SLS is one of playful mischief, witty surprise and touches of sophisticated sexiness which create unrivalled experiences across the globe. It was paramount that Bishop Design by Paul Bishop respected the brands philosophies whilst evolving its characteristics to satisfy the needs and requirements of Dubai’s hospitality market.

The Downtown Dubai edition sits as part of their internationally developing portfolio. Entertaining an absolutely unrivalled view, this naturally became an inherent part of the design. Respective of their roots from Bahamas, Los Angeles, Las Vegas & Miami, Bishop Design by Paul Bishop maintained loyalty to brand DNA, yet have explored their own curiosities in creating an image evolved for Dubai.