Project Name: Soho House 40 Greek Street

Location: 40 Greek Street, London, W1D 4EB

Date Completed: January 2018

Interior Designer: Soho House Design

Architect: SODA Studio

Hotel Group: Soho House & Co.

40 Greek Street, originally designed in 1995, is Soho House’s first members Club. The two-year refurbishment was about refreshing the original well-loved features in the traditional Georgian townhouses whilst intertwining a contemporary feel throughout the club in the building of the new Pavilion. Originally made up of 3 Georgian Townhouses the refurbishment of 40 Greek Street introduced a contemporary pavilion new build. The design challenge was to respect the individual buildings whilst creating a cohesive atmosphere through the entire space.

The club has a very eclectic feel, maintaining the original essence of Soho House Greek Street whilst embracing the new contemporary extension. Using a blend of traditional and contemporary details paying homage to the original and well-loved design and features from 1995, the infamous pewter circle bar and the red, blue, and yellow dining rooms were re imagined, the club has a fresh contemporary feel whilst remaining familiar to the members. Every loose furniture piece in the house was either designed by Soho House Design, or a vintage find repaired and reupholstered. The same stands for many light fixtures too. This way the designers managed to achieve a truly unique design scheme.

The design in the Georgian side is heavily influenced by the existing architecture, the cornicing, skirting, architrave details, are all authentic and respectful to the original features while in loose FF&E, Soho House Design had a more creative freedom and designed these pieces with a contemporary twist and chose colourful, heavily tactile materials to create depth and substance to the scheme. The contemporary pavilion spaces are more modern in their style but sit comfortably with the rest of the building. These areas include The Morning Room on the first, The Circle Bar on the second, the Courtyard on the third floor and the Rooftop terrace.

For accessories, Soho House Design went to vintage markets around Europe to source a large variety of styling objects from tapestries to small metal pieces. Their concept heavily relied on the characters of these items as the aim was to create a space that feels like a home that’s been lived in for many years. In the end, Soho House Design achieved a club house where every corner turned is different.