• 
• 
• 
• 
• 

Project Name: Hotel Reichshof Hamburg, Curio Collection by Hilton
Location: Hamburg
Architect: JOI-Design
Interior Designer: JOI-Design
Completion: 2015

JOI-Design’s renovation of the Reichshof not only reinstates the impressive grandeur of the city’s beloved but worn landmark, it also launches the European debut of Curio – A Collection by Hilton. The designers aimed to highlight the hotel’s preserved Art Deco era details like its marble columns, timber panelling and copper detailing, restoring them as needed in a manner suitable for this listed building. At the same time, they have modernised the infrastructure to international standards.

The hotel was to be Hilton’s first Curio in Europe, and as such the designers were guided by this relatively new brand’s premise of celebrating each property’s distinct identity and local charm. In creating the European flagship for Curio, JOI-Design has established the benchmark for the brand’s standards. Despite the massive impact upon construction and costs incurred by JOI-Design’s proposal to completely reconfigure the lobby of The Reichshof, a designated historical monument, the designers could ensure the project stayed within budget since they had been given an overall figure for the renovation of both public areas and guest rooms. Careful financial management meant the quality of lobby’s design was not compromised.

The designers aimed to highlight the beautifully preserved Art Deco era details such as the lobby’s impressive marble columns, timber panelling and copper detailing, restoring them as needed is a manner suitable for this listed building. At the same time, they have modernised the public area infrastructure to international standards by discreetly integrating the latest technologies so that the hotel is equipped for the future. The result is a new contemporary style that meshes harmoniously with the lobby’s Art Deco features.