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In Profile:
Dream Design

In Profile:

Dream Design

Shortlisted: Kitchen Design Over £100,000 Award

The International Design & Architecture Awards 2026

Dream Design

Name: Andrew Rizza
Company Name: Dream Design
Position Within Company: Creative Director and Founder
Website: https://www.dreamdesign.co.uk/

Tell us a little about your background in design:
I originally thought I would go to art university, although I was never completely sure where that might lead. After talking it through with my mother, she suggested that I learn a practical trade first, such as carpentry or cabinet making.

A position became available with a local cabinet-making company, so I went for an interview and started a few weeks later. It gave me a proper understanding of how furniture is made and how things are put together. My real interest was always in creating individual pieces, but that practical grounding has stayed with me throughout my career.

I founded Dream Design in 1984. The company began by manufacturing one-off kitchens, bedrooms and furniture, before gradually evolving into the interior architecture and design business it is today.

How would you describe your personal design style?:
I would not say that I have one fixed style.

I am naturally drawn to interiors that feel refined, calm and comfortable, with a balance of contemporary and traditional influences. I like spaces to have character and individuality, but without becoming too fussy.

For me, the design should always respond to the architecture of the property and the people living there, rather than feeling as though a particular look has simply been applied to it.

Where does your design inspiration come from?:
Inspiration comes from everywhere but it mostly starts with the client and the property.

Every client lives differently, and every home presents different opportunities. Understanding how someone wants to live, what they enjoy and what is not working for them gives you the starting point.

I am also constantly inspired by materials, craftsmanship and the manufacturers and specialists we work with. We are fortunate to work with some exceptional European companies, so there is always exposure to new ideas, techniques and finishes.

In what direction do you feel that design is moving towards in a general sense?:
I think people are becoming more interested in interiors that feel personal and lasting, rather than spaces that follow a very obvious trend.

There is a greater appreciation for craftsmanship, natural materials and products that have real quality and longevity. Technology is also becoming more important, but I think the best technology is the kind you barely notice because it has been integrated properly.

In general, I think design is moving towards a more complete understanding of how people actually live, rather than concentrating only on how a room looks.

Name five key themes to consider when approaching design in the future. :
The first is functionality. A space has to work properly before anything else.

The second is individuality. A home should reflect the people who live there, rather than looking like a copy of something they have seen online.

The third is longevity. Good design should still feel relevant and work well many years after it has been completed.

The fourth is craftsmanship and quality. Materials and products should be chosen for how well they are made, not simply for their immediate visual impact.

The fifth is quality of life. The real test of a successful design is whether it makes everyday life easier, more comfortable and more enjoyable.

Dream Design
Dream Design
Dream Design
Dream Design

If you could offer one piece of advice when it comes to designing, what would it be?:
Start with how the space needs to work, rather than how you want it to look.

Take time to understand who will use it, how they will move through it and what they need from it every day. Once the flow, proportions and practical details have been resolved, the aesthetic side becomes much clearer.

How important are The International Design & Architecture Awards?:
The awards are important because they place projects in front of an international audience and a respected panel of people within the design industry.

Being recognised gives the work valuable exposure and provides an independent acknowledgement of the experience, expertise and thought that have gone into a project.

Of course, an award is never more important than creating a home that genuinely works for the client, but it is a meaningful endorsement of the standard of the work.

What projects are you currently working on?:
We are always careful about how much we reveal on a project because protecting our clients’ privacy is extremely important to us.

At the moment, our current projects range from complete coastal home refurbishments in Dorset to a Georgian-style residence in Marylebone, London. We are also updating a family home in Hampshire for a client we have worked with for many years.

What was your favourite project to work on and why?:
One of my favourite projects was a waterfront home in Hampshire for a client we have worked with across several properties.

The brief was quite simply to create the best kitchen I had ever designed. That was exciting, but it also brought a certain amount of pressure.

Fortunately, there was not too much direction in terms of style or budget, which gave me the freedom to create something genuinely individual. The client felt that I had achieved what they asked for, and that made the project particularly rewarding.

What was your most challenging project to work on and why?:
Projects that require complex spatial planning or significant structural changes are often the most challenging.

One example was a project in Dorset where the client had purchased two apartments off-plan and commissioned Dream Design to replan them as one complete home. Bringing the two properties together required careful consideration of the structure, layout and flow, particularly where existing walls and structural elements had to be worked around.

It was a complex process, but also a very rewarding one because we were able to transform two separate apartments into a single, cohesive home that felt as though it had always been designed that way.

Which products/services could you not live without when designing?:
The companies we rely on most are those that combine strong design, excellent manufacturing, technical knowledge and dependable service. These include SieMatic, Molteni&C, Flexform, Giorgetti, Panzeri and Antoniolupi.

Working with companies of that standard gives us confidence in what we specify and helps us maintain a consistent level of quality across the whole home.

What are your aims and goals for the next twelve months?:
Our main goal is really to continue doing what we already do well: working with great clients on exceptional projects and using design to improve the way they live.

That means creating thoughtful and individual homes, providing an excellent level of service and making sure the design is carried through properly from the first idea to the finished result.

We always want the business to keep moving forward, but not at the expense of the quality of the work or the personal relationship we have with our clients.

Your most treasured possession?:
My children and wife.

Your favourite holiday destination?:
Croatia

Your favourite hotel, restaurant & bar?:
Hotel: St Martins Lane London
Restaurant: Nobu, Milan
Bar: Nobu, Milan

Your favourite food and drink?:
Food: Black cod
Drink: Margarita

Your favourite way to spend an afternoon?:
Playing padel or being with my children and wife

If you weren’t in this sector, what would your alternative profession be?:
DJ

Dream Design

Interior Designer: Dream Design

Dream Design has been shortlisted for Kitchen Design Over £100,000 Award in The International Design & Architecture Awards 2026.

Dream Design
Dream Design

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