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In Profile:
Et Lorem

In Profile:

Et Lorem

Shortlisted: Kitchen Design Over £100,000 Award

The International Design & Architecture Awards 2026

Et Lorem

Name: Claire O’Donohue
Company Name: Et Lorem
Position Within Company: Designer
Website: www.etlorem.com

Tell us a little about your background in design:
My creative passion started from a young age. I studied an Art Foundation Course, where I discovered my love for 3D design. I then went on to complete my BA Hons at Bournemouth University in 3D design, focusing on interior furniture and CAD. Over the last 15 years, I have had the pleasure of working on so many amazing projects; Taking my clients on a personal design journey, with a unique result every time.

How would you describe your personal design style?:
I try to remain open-minded when it comes to my own design style as invariably, personal expression will always change and evolve over time. Right now, I am enjoying the creative depth of contemporary classic interiors as I can have fun with layering and introduce different textures, materials, lighting, and character details to enhance my client’s vision and go beyond surface level engagement.

Where does your design inspiration come from?:
Everywhere! From embracing nature and city life to the people I know and places I visit, I find inspiration in everyday life as it lets me consider the physical attributes, materiality, and visual style of my design work to create real, meaningful moments.

In what direction do you feel that design is moving towards in a general sense?:
The world of design is naturally people led and as consumers continue to widen parameters, they’re finding new ways to define their own personal style at the discovery phase.

Familiar with all types of products, brands, and interior styles before they even commit to an initial design consultation, today’s consumers are researching their likes and dislikes on platforms like Instagram and Pinterest as they’re able to review honest buyer feedback, video demos, and lifestyle photography at their own pace.

Whether it’s a shift in culture, or the rise of self-generated design briefs using Chat GPT, I believe that multi-directional design briefs will continue to impact the kitchens of tomorrow and foster more evidence-based interior design and space planning.

Name five key themes to consider when approaching design in the future. :
1. Going beyond aesthetics: Atmosphere is not something that can be added at the end. It is shaped from the very beginning. Through the architecture of the space, materials that sit within it, and the way people move, gather, and spend time there. Going beyond aesthetics, the kitchen has become not only a visual composition, but an experience with many tapping into places, memories, and products that promote calm and contemplation in the home.

2. Contemporary classic: Today’s kitchen continues to lean on the classics, and I expect to see greater demand for living spaces, which reimagine popular interior design styles decades after they were first introduced.

3. Bespoke design: In a truly bespoke kitchen, if it can be imagined and drawn, it can be created. This freedom to introduce a wide range of expression continues to drive kitchen design, with bespoke cabinetry, surfaces, and hardware in a range of quality raw materials being used to create impact throughout the home. No two kitchens are alike.

4. Warmth from wood: Wood continues to create a sense of belonging. Known for inducing a natural, biophilic effect, traditional joinery is helping to transform the look and feel of wood cabinetry, worktops, walls, flooring, and architectural details. A source of calm and restoration, wood has become a dominant visual theme in both traditional and contemporary kitchens. Warm, artisanal, and immersed in nature.

5. Luxury through layering: Layering is essential. A combination of styles, textures, materials, colours & finishes, lighting, and visual weights allow a space to shift gently between clarity and softness. Unique and highly curated, layering will add depth and dimension to a space while cultivating a look that is truly original.

If you could offer one piece of advice when it comes to designing, what would it be? :
Embrace your uniqueness, as your background is distinct to only you and therefore, impossible to recreate.

Et Lorem
Et Lorem
Et Lorem
Et Lorem
Et Lorem

How important are The International Design & Architecture Awards?:
At Et Lorem, we believe that only the best in the industry should be considered for an award. To receive an accolade such as this would be testament to our excellent track record of designing and supplying bespoke luxury kitchens to residential homeowners, interior designers and property developers throughout the UK.

What projects are you currently working on?:
I am currently working on a range of bespoke kitchens right now including a new build project in Wimbledon, where the kitchen flows into the main living and social areas. Different to my usual style, I really enjoyed moving away from my classic roots towards a contemporary kitchen featuring playful, high character design elements. For example, this property offers beautifully high ceilings, which we’ve used to help shape the main kitchen space while adding drama, and turning the main cook space into a custom showcase. Clean, simple, and architecturally refined.

Other signature details include two sets of hidden jib doors, which are flush mounted, frameless, and provide discreet access to a range of overflow spaces in the home while ensuring each area is well-considered, thoughtful, and able to all work together.

What was your favourite project to work on and why? :
The Teddington Creekside project carries particular significance for me as the client is a lifelong friend. Knowing the family on a personal level, and having designed for them before meant the trust was already there. Free to expand on the creative brief, be bold, and have a lot of fun designing a kitchen that is as much a part of their everyday as life itself, is why this project remains a favourite of mine.

What was your most challenging project to work on and why? :
I think every project has its own challenges whether spatial, visual, financial, or environmental. As bespoke design is now entrenched in the most desirable living spaces, expectations are higher than ever before. Bringing lots of different elements together to achieve highly curated kitchen spaces is typical today, and key in ensuring personal expression is inherent throughout.

Which products/services could you not live without when designing?:
In keeping with our approach to design without limits – I need all of them! With the infinite scalability of bespoke design coupled with how many brands, products, and design professionals are stimulating the home interiors market, I think it’s important to stay open to new and bespoke stylistic choices to ensure the creative brief is authentic, and client focused.

What are your aims and goals for the next twelve months?:
I’d like to remain a source of inspiration for each one of my clients by building on the diversity of my work, and broadening my ability to transform raw, abstract ideas into something truly unique and tangible.

Your most treasured possession?:
I have never been into material things. In fact, I find greater value in surrounding myself with good people, enjoying new experiences, and creating unforgettable memories with those that matter most.

Your favourite holiday destination? :
I personally love France – the weather, the food, the wine, the culture – and my favourite place to visit would have to be Île de Ré. Full of rustic charm, I love the island’s slow pace of life, as well as enjoying the beautiful ocean views, whitewashed architecture, daily markets, and scenic bike paths through the many vineyards, salt marshes, beaches, and pine forests.

Your favourite hotel, restaurant & bar? :
I am a vegetarian and so for me, my ideal restaurant would be a buffet-style salad bar as I absolutely love the freshness, taste, and satisfying crunch of a mixed salad.

Your favourite book, film & song? :
As a parent, it’s often hard to find time for myself however when I do manage to get five minutes alone, I really enjoy a good travel book as it lets me expand my worldview from home.

Your favourite drink? :
It must be the first coffee of the morning, as that always sets me up for the day. My favourite would have to be a large flat white with oat milk, which is not only delicious but also great at keeping my energy levels up!

Your favourite way to spend an afternoon? :
Spending quality time with my two children.

If you weren’t in this sector, what would your alternative profession be? :
I would consider myself an explorer at heart so if I could do my time again, then I’d find a way to sail around the world! I love the idea of not being tied down, having the freedom to travel, and stepping away from daily routines so I can open my mind to new places, and life changing experiences.

Designer: Clare O’Donohue, Et Lorem

Interior Designer: Jo Massie, The Absolute Home

Photography: Volodymyr Melnyk

Et Lorem has been shortlisted for Kitchen Design Over £100,000 Award in The International Design & Architecture Awards 2026.

Et Lorem
Et Lorem

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