Name: Rebecca Goodman
Company Name: LOLA TUCKER INTERIORS
Position Within Company: Principal/Creative Director
Website: https://lolatucker.com/
Tell us a little about your background in design:
I’m Rebecca Goodman, founder and principal designer of Lola Tucker Interiors, a nationally recognized design firm specializing in high-end residential and commercial interiors. My journey into design began after a successful career in advertising sales, where I worked in fast-paced, creative environments across New York City, Chicago, and Los Angeles. Originally from the Midwest, I bring a grounded sensibility and a sharp instinct for storytelling, branding, and visual impact—skills that now shape how I approach every project.
After years in advertising, I returned to design school during a pivotal chapter in my life. My children were young, and my mother had recently been diagnosed with ALS. That moment of personal transformation led me to pursue what had always been a deep passion: interior design. I immersed myself in the craft, studying both the technical and emotional aspects of creating spaces that feel as good as they look. Soon after, I launched my own firm with a clear vision—to design environments that are elevated, soulful, and deeply personal.
Over the past decade, I’ve built Lola Tucker Interiors into an award-winning practice with a reputation for intuitive design, concierge-level client service, and emotionally intelligent spaces. My work has been recognized with multiple industry honors, including the Designer of the Year Platinum Award (2022) and Best in Customer Service for five consecutive years (2017, 2020–2024). Our projects have been featured in national publications and design platforms, reflecting both the quality of our work and the strength of our brand voice.
I’ve had the privilege of designing homes and commercial spaces across the country, collaborating with builders, developers, and artisans who share my passion for thoughtful, story-driven design. My style blends refined sophistication with funky, unexpected details—always curated, never chaotic. I’m drawn to layered textures, bold accents, and pieces that spark joy or conversation. I design with empathy and intuition, always considering how a space will be lived in—not just how it will photograph.
Travel is a constant source of inspiration. Whether I’m exploring a flea market in Paris, studying architectural details in Mexico City, or sourcing textiles in Morocco, I’m always chasing beauty, culture, and the stories behind the objects. These experiences infuse my work with richness and a global perspective that clients appreciate and feel.
Beyond design, I’m deeply invested in elevating my firm’s reputation through editorial storytelling, strategic partnerships, and award submissions that reflect our creative vision. I believe great design is both an art and a responsibility—to create spaces that support, inspire, and reflect the lives unfolding within them.
Lola Tucker Interiors is a reflection of my journey, my values, and my belief that home should be both beautiful and meaningful. Every project is an opportunity to tell a story, elevate the everyday, and create something lasting.
How would you describe your personal design style?
My design style is rooted in storytelling, soul, and surprise. I’m drawn to spaces that feel layered, lived-in, and emotionally resonant—where every detail has a purpose, and every corner invites curiosity. I love mixing the refined with the funky, the timeless with the unexpected. Whether it’s a sculptural lamp tucked into a quiet reading nook or a bold textile that anchors a serene palette, I believe great design should make you feel something.
I gravitate toward interesting, emotionally charged pieces—objects with history, character, or a touch of whimsy. I’m not afraid of contrast. In fact, I seek it out. A room should have rhythm and tension, softness and edge. I love the thrill of the hunt: discovering that one accessory that transforms a space, or layering materials in a way that feels both fresh and familiar. I’m especially drawn to unexpected pairings—an antique mirror above a modern console, a playful wallpaper in a formal hallway, or a handcrafted ceramic nestled beside a sleek, tailored sofa.
My style is eclectic, but never chaotic. It’s curated, intentional, and deeply personal. I design with intuition and empathy, always thinking about how a space will be lived in—not just how it will look. I listen closely to my clients, and I design with their stories in mind. That’s why my work often includes moments of surprise: a pop of color where you least expect it, a vintage find that sparks conversation, or a custom detail that reflects a client’s personality in a subtle but powerful way.
At Lola Tucker Interiors, we don’t follow trends—we follow feeling. My mother, Laura, taught me that beauty is worth chasing, and that the right detail can lift a spirit. Her legacy lives in my work. She had an eye for the unusual, a love for the imperfect, and a belief that home should reflect who you are. I carry that with me in every project. The name “Lola Tucker” itself is a tribute to her and to our beloved family dog—symbols of warmth, loyalty, and emotional connection.
Ultimately, my style is about creating spaces that feel soulful, elevated, and joyfully unexpected. I want people to walk into a room and feel something—comfort, curiosity, delight. I want them to pause, to notice, to connect. That’s the magic of design. It’s not just about what you see—it’s about what you feel.
Design, for me, is a deeply personal process. It’s about honoring stories, elevating everyday moments, and crafting environments that reflect both beauty and meaning. I design with heart, with instinct, and with a reverence for the lives unfolding within each space. That’s my style. And that’s the soul of Lola Tucker Interiors.
Where does your design inspiration come from?
Lola Tucker Interiors is more than a design firm—it’s a tribute to legacy, love, and the transformative power of home. I returned to design school after a successful career in advertising, driven by a lifelong passion for interiors and a desire to create spaces that evoke emotion and meaning. During this pivotal time, my mother Laura was diagnosed with ALS. She was not only my greatest inspiration, but also my closest confidante and design muse. We shared a deep appreciation for the hunt—the perfect accessory, the unexpected detail, the story behind the space.
Design became my refuge. As my mother’s health declined, I found solace and purpose in creating beauty. My young children, unable to pronounce “Grandma Laura,” affectionately called her “Lola.” The name stuck, and when I launched my firm, I chose “Lola” to honor her spirit. “Tucker,” the name of our beloved Golden Retriever, added warmth and familiarity. Together, *Lola Tucker* symbolizes the heart of my design philosophy: spaces that are personal, soulful, and deeply connected to the people who inhabit them.
Though my mother passed away over 18 years ago, I continue to feel her presence in every project. Her legacy guides my work—an instinct for beauty, a reverence for storytelling, and a belief that design should reflect the lives and loves of its owners. I design with emotion, intuition, and intention. I listen closely, ask thoughtful questions, and seek to understand not just how my clients live, but how they want to feel in their spaces.
My inspiration comes from many places: my mother’s eye for detail, my children’s joyful curiosity, the clients who trust me with their homes, and the belief that great design is never just about aesthetics—it’s about connection. I’m drawn to materials that tell a story, palettes that evoke memory, and layouts that invite both comfort and conversation. Whether it’s a quiet reading nook or a dramatic dining room, I strive to create environments that feel layered, lived-in, and emotionally resonant.
At Lola Tucker Interiors, we don’t just decorate—we curate experiences. We honor the past, celebrate the present, and design for the future. Every project is an opportunity to tell a story, to elevate the everyday, and to create something lasting. My mother believed that beauty was worth chasing, and that the right piece—whether a vintage lamp or a custom textile—could lift a spirit and transform a space.
That belief is the foundation of my work. It’s why I design. It’s why I listen. And it’s why every space we create is infused with heart, history, and soul.
In what direction do you feel that design is moving towards in a general sense?
Design is moving in a direction that’s more personal, soulful, and emotionally intelligent than ever before. Across the industry, there’s a clear shift away from sterile minimalism and trend-driven aesthetics toward interiors that feel layered, lived-in, and deeply expressive. Clients are craving spaces that reflect their stories, not just their status. This means embracing imperfection, celebrating individuality, and curating environments that feel authentic rather than overly styled. One of the most significant changes is the rise of sustainability and craftsmanship over mass production. Designers and homeowners alike are turning away from disposable décor and fast furniture in favor of timeless, well-made pieces that carry history and meaning. Vintage finds, artisan-made furnishings, and repurposed materials are becoming staples—not just for their environmental value, but for the soul they bring to a space. Texture is also taking center stage as a design language. From limewash walls and plaster ceilings to woven textiles and natural stone, designers are layering tactile elements to create depth and warmth. These materials invite touch and evoke emotion, making spaces feel more intimate and grounded. Color is making a bold comeback, too. While neutrals still have their place, rich, saturated tones—plums, forest greens, ochres, and moody blues—are being used to create drama and coziness. These palettes, especially when paired with natural textures and layered lighting, help transform rooms into sanctuaries. The “quiet luxury” movement continues to gain momentum, emphasizing elevated materials, understated elegance, and a sense of ease. Think tailored upholstery, heirloom-quality finishes, and spaces that feel both aspirational and approachable. This aesthetic, often associated with the Nancy Meyers look, is warm, lived-in, and effortlessly chic. It’s less about opulence and more about emotional resonance. Wellness-centered design is also shaping the future. Homes are being designed as sanctuaries for restoration and balance, with biophilic elements, calming palettes, and layouts that support rest, connection, and mindfulness. The goal is to create environments that nurture mental and physical wellbeing, not just visual appeal. There’s also a renewed interest in traditional design elements—arched doorways, antique furniture, and historical references—but reimagined through a modern lens. Designers are blending heritage with innovation, creating spaces that honor the past while embracing the present. This return to classicism is not about nostalgia—it’s about depth, character, and timelessness. Most importantly, design is becoming more human. Personalization is replacing perfection. Clients want homes that reflect their quirks, passions, and memories. Designers are responding by layering in personal artifacts, custom details, and unexpected moments that spark joy or conversation. It’s no longer about following trends—it’s about following feeling. This shift aligns beautifully with the ethos of designers who value storytelling, emotional connection, and intuitive design. It’s a movement toward spaces that support real life, celebrate individuality, and elevate the everyday. As design continues to evolve, the most compelling work will come from those who listen deeply, design with intention, and aren’t afraid to break the rules in service of something meaningful. The future of design isn’t just stylish—it’s soulful, sustainable, and unapologetically personal.


















