Bertrand’s Townhouse
by Studio Moren

Studio Moren has completed Bertrand’s Townhouse, a 43 key boutique hotel formed from the careful integration of three Grade II listed Georgian townhouses in Bloomsbury. The project reflects a considered approach to adaptation, balancing the demands of hospitality with the preservation of the buildings’ original scale, proportion and domestic character.

Studio Moren approached the scheme by working with the existing fabric rather than imposing a conventional hotel layout. The organisation of rooms follows the natural structure of the townhouses, allowing the experience of the hotel to unfold through a series of spaces shaped by their proportions, light and position within the building. Guestrooms are integrated within this framework, with bespoke joinery and thoughtful spatial planning ensuring modern functionality without compromising clarity.

At the centre of the design, Studio Moren established a single, unified public space organised around a brass detailed bar. This room acts as a social anchor, supporting a range of uses throughout the day while maintaining the intimacy associated with a townhouse setting. The absence of subdivision allows activity to evolve naturally, reinforcing a sense of continuity.

Interior Designer: Studio Moren

Architect: Studio Moren

Hotel Group: SAV Group

Construction: X Construct

Photography: SAV Group