To enter the awards, call us on: +44 (0)1244 401932

Blainey North

Allala

by Blainey North

Finalist: The Elite Awards 2025

The Elite Awards 2025
Blainey North

Blainey North has undertaken a remarkable interior design project, transforming a historic residence with a bold, innovative vision inspired by Robert Hughes’ legacy of democratizing art. The design subverts traditional restoration methods, embracing the home’s architectural heritage while infusing it with a spirit of rebellion and youthful energy.

The brief for this project was to create a home that maximized its North-Eastern aspect, celebrating its European heritage, including its quirky details and design moments. Blainey North aimed to make the home feel young, fun, and creative—a perfect venue for hosting lively parties. The challenge was to achieve a cohesive overall design that still allowed for individual moments and unique experiences within the space.

Drawing inspiration from the Young British Art Movement, the design respects the home’s architecture, restoring it to its natural raw beauty before introducing contemporary cultural elements that reflect the youthful spirit of its occupants. The project captures the essence of Hughes’ vision by working with young, radical artisans who utilize new-age materials to create interiors that stand outside traditional design discourses.

The resulting design is a harmonious blend of heritage and surprise. The home retains its historical framework while incorporating unexpected modern elements, making it feel both cohesive and full of delightful surprises. This approach creates a vibrant, youthful atmosphere that is perfectly suited to the home’s new inhabitants.

Blainey North
Blainey North

Blainey North’s thoughtful renovation honours the existing architecture while injecting a rebellious spirit through innovative design and contemporary cultural references. The project successfully captures the beauty of the historic home, imbuing it with a fresh, youthful energy that aligns with the legacy of democratising art and subverting traditional restoration methods. The result is a stunning, dynamic space that is both timeless and modern, reflecting the client’s desire for a home that is as enjoyable to live in as it is to host gatherings.

Interior Design: Blainey North

Architect: Susan Rothwell

Photography: Felix Forest

Blainey North have been selected as a finalist for The design et al Elite Awards 2025. 

Blainey North
Blainey North
The Elite Awards

design et al only work with the world’s leading companies in the design industry.

If you have any questions about the design et al Elite Awards, contact us using the button below:

Use the links below for more information about the Awards:

The design et al Elite Awards 2024
are organised by design et al and sponsored by:

Sylka Carpets
Marine Leather

Contact Us

If you wish to speak to someone regarding the design awards,

Simply fill in the form below!





    Interested in:

    Alternatively, call us on 0044 (0)1244 401932