George Singer Ltd aimed to create a design that exudes grandeur, elegance, and tranquillity. The interplay of digital innovation and artisanal skill delivers a visual experience that is both captivating and serene. With complete creative freedom granted by the client, this project stands as a proud achievement for George Singer’s London studio. The contribution of dedicated product design and architecture graduates was integral to the project’s success, showcasing the studio’s ability to execute a large-scale, highly detailed, and contemporary installation with exceptional care and craftsmanship.
George Singer Ltd, in collaboration with digital artists Onformative, created a unique lighting installation titled Lua for the atrium of a free-standing residential building. The brief called for a design inspired by the natural movement of silk and the inclusion of amber tones. The result is a striking blend of advanced digital technology and meticulous handcraftsmanship.
