Name: Alejandro Escudero Pumarejo
Company: Alejandro Escudero / Urbana
Position within company: Director / Head Designer
Website: https://alejandroescudero.com/
Tell us a little about your background in design (education, experience, etc)
First and foremost, I was born into a family of creatives, so creativity was at the core of my lifestyle. While traveling with Christina, my wife, we specialized on sourcing unique pieces and bringing them back to Mexico to incorporate them into spaces where they could communicate our art and design vision. This led us to establish Urbana, our brand specializing in manufacturing skillfully crafted furniture tailored exclusively for every project. As our vision continued to grow we formed our firm focusing on Architecture and Interior design.
How would you describe your personal design style?
I regard my work as a reinterpretation of the classical principles with an eclectic twist, in which natural & organic materials are always present, along with finely crafted details.
Where does your design inspiration come from?
From the architecture, interior design and local artisanry of the vernacular constructions in the countryside of Europe and Mexico.
In what direction do you feel that design is moving towards in a general sense?
I think we’re leaving behind the time when everyone wanted their spaces to look the same, and gravitating towards designing unique spaces. We want to detach from standardization and the effects of globalization in design.