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In Profile: Cécile Morel Architecture d’Intérieur

In Profile: Cécile Morel Architecture d'Intérieur

Shortlisted: for Restaurant - Europe Awards

The International Hotel & Property Awards 2024

The International Hotel & Property Awards 2024

Name: Cécile Morel

Company: Cécile Morel Architecture d’Intérieur

Position within company: CEO



Tell us a little about your background in design (education, experience, etc)

Cécile Morel graduated in interior architecture in 2001, and lived in London and Paris before settling in Geneva (Switzerland).

She began her career working for renowned architectural practices, completing a variety of projects, from high-end private residences to luxury hotels, in England, France, Switzerland, the United Arab Emirates and Russia.

In 2014, she founded Cécile Morel Architecture d’Intérieur, offering her services to private and professional clients for new-build and renovation projects in Switzerland and abroad.

Cécile Morel stands out for her ability to create elegant, comfortable and personalised spaces, tailored to the needs of each client.

Recognised for the personalised approach, excellence and attention to detail that characterise each of her projects, Cécile Morel continues to build the trust and loyalty of her customers.

Her notable achievements include collaborations with prestigious brands such as the House of Christian Dior, master chocolatier Philippe Pascoët, the Woodward Geneva palace belonging to the Oetker Collection hotel group, and developer Cydonia, among others.

At the same time, since 2018 Cécile Morel has also been a member of the jury at the CREAD interior design school in Lyon (France) for the Design Global Interior Architect professional certification. Cécile Morel is herself a graduate of this school.

Cécile Morel is also a member of the Swiss Association of Interior Architects VSI.ASAI.

How would you describe your personal design style?

My interior design style can be described as a fusion of elegance and refinement, where every detail is meticulously thought through to create an atmosphere that is both warm and personalised.
The stylised, graphic aspect of my projects is expressed through bold choices of spatial architecture, colour and form, creating lively, dynamic spaces.

Where does your design inspiration come from?

My design inspiration comes from everywhere: nature, the media, art and even everyday life. Curious by nature and endowed with an observant eye, I pick up ideas from elements as varied as a landscape, an advertising poster or a magazine article. Each observation can trigger a creative spark, which I transform into unique concepts to enrich my projects.

In what direction do you feel that design is moving towards in a general sense?

I see the evolution of design as extremely positive, moving towards increasingly innovative horizons. The new generations of designers, with their boundless creativity, are coming up with fresh and daring ideas, and I see this regularly with the interns in our agency. What’s more, the integration of artificial intelligence is opening up fascinating prospects for design. I’m particularly curious to see how this collaboration between human creativity and technological capabilities will transform our working methods and enrich our future projects.

Name five key themes to consider when approaching design in 2023 and beyond.

1/ Personalisation and uniqueness: In an age of mass production, customers are looking for spaces that reflect their personal identity and values.
– For public spaces, it’s essential to have total immersion, to become immersed in the brand, the company, and to create a world that corresponds perfectly to it.
– For a private residence, the most important thing for me is to quickly grasp the direction in which my client wants to go. I immerse myself in the objects that are dear to them, the architecture of the house, its environment, their wishes and desires.
2/ Ecology: systematically offering customers energy-saving equipment and ecological, sustainable materials.
3/ Technology: integrating technology into design, particularly through the use of artificial intelligence and augmented reality, is transforming the way we design and interact with spaces.
4/ Well-being: creating spaces that promote physical and mental comfort.
5/ Flexibility: designing flexible spaces that can be used for a variety of purposes and that allow the design of the space to evolve.

If you could offer one piece of advice when it comes to design schemes, what would it be?

One piece of design advice would be to always put the user’s needs first. To ensure that every design choice is both functional and aesthetically pleasing, enhancing the overall experience in a lasting way.

How important are The International Design & Architecture Awards?

International design and architecture awards are essential because they promote excellence and innovation, raise the profile of designers and stimulate competition that pushes the entire industry towards higher standards of creativity and quality.

What projects are you currently working on?

– “Ladies First” a clinic for women in Geneva, Switzerland
– A lounge and restaurant area for passengers and crew of Dassault Private Aviation at Geneva international airport in Switzerland – A wellness centre in Geneva, Switzerland
– Several pastry and chocolate shops in Switzerland
– A luxury handbag boutique in Geneva, Switzerland
– A chalet in Crans-Montana, Switzerland
And even more top-of-the-range private residences, flats and villas In Paris (France), Lisbon (Portugal) and Switzerland

What was your favourite project to work on and why?

I don’t have a favourite project; I love them all and I’ve had a lot of fun making each one. Each one is a new story.

What was your most challenging project to work on and why?

Generally speaking, the most difficult projects are those involving fine jeweler and hospitality, because of all the regulations that have to be complied with. Switzerland is a highly regulated country, and Geneva in particular.

Which products/services could you not live without when designing?

In my design projects, certain tools are indispensable. For commercial spaces, I immerse myself in the DNA of the brand, while for residential spaces, an in-depth understanding of the customer’s needs is essential. 2D and 3D drawing software make it easy to create plans and visualisations. Material samples are crucial for choosing textures and colours so that each element matches perfectly. Pinterest is also a valuable tool for inspiration and sharing ideas.

What are your aims and goals for the next twelve months?

1. Integrating artificial intelligence: learning to use artificial intelligence to innovate in the design of my projects and offer a new service to my customers.
2. Ecological research: find out about the latest ecological technological innovations in construction so that I can incorporate them into my practices.

3. International network: taking part in international events to expand my professional network and keep abreast of new trends in design.
4. Transfer of knowledge: since 2018 I have been a member of the jury of an interior design school for the professional certification of Global Design Interior Architect. There are always several interns at the agency. I’d like to give occasional talks in architecture schools on specific themes related to our profession.

Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession? a lithograph by Picasso
Your favourite holiday destination? by the mediterranean sea, on the Côte d’Azur in the south of France

Your favourite hotel, restaurant & bar?
Hotel : Lily of the Valley – St Tropez – France
Restaurant: Izumi (Japanese fusion) at the Four Seasons Hôtel des Bergues in Geneva – Switzerland Bar: The Joséphine bar at the Hôtel Lutetia

Your favourite book, film & song?
Book: “Twenty-four hours in the life of a woman” by Stephan Sweig Film: “In the mood for love” de Wong Kar-Wai
Song: all ABBA songs

Your favourite food and drink? Lobster and champagne
Your favourite way to spend an afternoon? with my family and friends in the countryside

If you weren’t a designer, what would you be? lawyer
Anything else interesting? I like ballet and drawing

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