Name: Rachel Reider
Company: Reider + Co.
Position within company: Principal
Website: Reider + Co.
Tell us a little about your background in design (education, experience, etc)
Rachel partners with clients to elevate their family’s experiences in their primary and vacation homes. Her Boston-based firm, founded in 2006, is renowned for creating experiential home designs and infusing comfort into high-design hotels. With a portfolio that includes 22 acclaimed boutique hotels and numerous large-scale family homes, Rachel and her team synthesize expertise from both types of projects to deliver innovative and customized solutions for every project. As a mother of two, she is highly attuned to the practical needs of families and takes great satisfaction in serving clients over many years and many homes.
How would you describe your personal design style?
I describe my style as soft modern. Sophisticated, tailored spaces that feel warm and inviting. In my own house this was translated into mixing the home’s traditional original architectural details with modern furniture and lighting to create a unique and layered space.
Where does your design inspiration come from?
Our mission is to deliver feelings of connectedness and delight to worldly homeowners by creating unexpected and always original destination design experiences in a soft modern aesthetic. We pull inspiration largely from our travels and attending trade shows always eager to discover new sources and up and coming artisans we can bring to our projects.
