Name: Saar Zafrir
Company: SZ Design
Position within company: Founder & CEO
Website: saarzafrir.com
Tell us a little about your background in design (education, experience, etc)
I didn’t follow the traditional path into the world of design. In fact, my journey began far from design studios or architecture schools. I come from a background in finance, a world that’s grounded in numbers and strategy. But my creative spirit wasn’t satisfied, so I took an unconventional route – I studied design on the internet, visiting places, and immersing myself in the art and energy of spaces. With no formal education in design, I relied heavily on curiosity and instinct. My approach was hands-on and self-taught, driven by an innate desire to transform ordinary spaces into extraordinary experiences.
How would you describe your personal design style?
My personal design style can best be described as versatile, yet always focused on creating warmth and a sense of welcome. Each project I take on brings a fresh perspective, but the underlying thread is a desire to make people feel at home. Whether it’s through clean lines, natural materials, or a cozy atmosphere, the goal is always to design spaces that invite people in and make them want to stay.
Where does your design inspiration come from?
Inspiration for me comes from the freedom of travel and the rhythm of music. Every city, every corner of the world, has its own story to tell through its architecture and culture, and I find myself absorbing those details in every place I visit. Music, on the other hand, is like a constant companion – it sets the tone and mood for my creative process. Whether it’s a classical symphony or the beat of electronic music, it drives the energy behind my designs.
In what direction do you feel that design is moving towards in a general sense?
I believe design is entering an age of integration, where the digital world and the physical environment come together seamlessly. We’re moving toward a future where AI and digital features play a crucial role in enhancing spaces, with smart screens and automation becoming integral parts of design. At the same time, spaces are becoming more compact and multifunctional, reflecting the merging of hospitality with residential and work environments. Design is moving toward creating experiences that are both technologically advanced and deeply human, focusing on community and connection. It’s about achieving balance – we see extreme minimalism on one end and highly personalized, intimate environments on the other.
