Name: Julie Rootes
Company: Julie Rootes Interiors
Position within company: CEO, Principal
Website: julierootes.com
Tell us a little about your background in design (education, experience, etc)
I have a business degree in management and marketing and a second degree in Architecture and Interior Design from Academy of Art in San Francisco. I worked as a buyer for PRADA and as a media Account Supervisor for a national media buying service before founding Julie Rootes Interiors in 2012.
How would you describe your personal design style?
My personal style can be described as elevated and refined while balancing approachability and usability. Our firm merges custom designs and rugs with pieces unique to each home. We curate well-edited spaces that are cohesive and reflective of our clients’ lifestyles.
Where does your design inspiration come from?
My design inspiration comes from many places: traveling the world, exploring my local city of San Francisco, nature, fashion, architecture and art.
In what direction do you feel that design is moving in general?
I feel design is moving more towards a livable sensibility and away from formal spaces. We are entertaining, but perhaps in a less formal sense than in the past.