In Profile:
Lanserring

Name: George Nash
Company Name:  Lanserring
Position Within Company: Project Design Lead
Website: https://lanserring.com/

Tell us a little about your background in design:
I began studying Product Design at Coventry with no clear direction of what area of design I wanted to end up working in (I feel this is often the reason someone would choose Product Design). However, through the first couple of years of the course I gravitated towards furniture design. I think it may have been the human scale of the work, or the way one interacts with it, or it may have been driven by my early years spent ‘helping’ my grandfather make furniture in his hobby workshop at home.

I managed to get a placement for my third year at a Halstock Cabinet Makers, and this opened my eyes to the world of high-end residential interiors. The opportunity for genuinely creative and world-class design work to be produced at the highest level was a world away from the mass-production plastic injection moulding that I’d been learning about at university.

After leaving university I returned to work for Halstock, and joined the Little Halstock team – a small group working on one-off freestanding items for the most discerning clientele. At that time the team was four people. Two of them were fulltime cabinet makers, and the third was also in the workshop half the time. This left many of the other responsibilities to me. Design, Project Management, Technical Design, Procurement, Co-Ordination, Deliveries, Strategy, Marketing etc. While a little overwhelming at times, this was a wonderful education in both business and cabinet making. During my time with them we created some really amazing pieces. A particular highlight for me was ‘The Duel’ with Martin Kemp Design – maybe the most incredible ping pong table ever made.

I made the move to London to join LANSERRING in May of 2019, and have been with the company ever since. It’s been a pleasure to see the growth of LANSERRING over the last 6 years, and a privilege to have played my part in developing our design language and ethos.

How important are The International Design & Architecture Awards?
It’s always something we pay attention to every year, to celebrate the work of our industry and the people who make it happen. It’s an honour to be listed this year alongside such excellent work.

What projects are you currently working on?
I of course can’t give specifics, but I’m privileged to be working on a variety of projects here in London and internationally. Each of them is wonderfully unique, and with great professional partners.

What was your favourite project to work on and why?
Working on the design for our New York Showroom was a very fulfilling experience. To collaborate with the whole design team at LANSERRING, and create a collection of pieces that I truly believe has pushed the envelope of kitchen design.

What was your most challenging project to work on and why?
I’m sure most people in the creative industries would agree that working remotely during the pandemic put a lot of strain on collaboration. Sitting in separate buildings miles apart, scribbling drawings on note paper to hold up in front of the camera and say ‘what if we did it like this?’. All the projects we had to develop in this way were challenging, but I feel we have become better at communicating our ideas because of this limitation.

Which products/services could you not live without when designing?
Our Technical Designers and the guys in the workshop. The depth of knowledge they have is honestly incredible, and gives me and the rest of the design team confidence to push the boundaries of what’s possible.

What are your aims and goals for the next twelve months?
LANSERRING has recently merged with its sister company, Interior iD, to offer a wider range of services across the bespoke joinery world. My hope is that we’re able to assist our private and professional partners access the design, engineering and project delivery services we offer, and help realise their vision.