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In Profile:
Nielsen House

In Profile:

Nielsen House

Shortlisted: Luxury Residence - UK Award

The International Design & Architecture Awards 2025

IDA 2025
Nielsen House

Name: Sarah Jane Nielsen
Company Name: Nielsen House Design Ltd
Position Within Company: Design Director
Website: www.nielsenhouse.co.uk

Tell us a little about your background in design:
Growing up in my family’s haute couture ladies’ fashion business, I was immersed in creativity from a young age. Under the guidance of my Danish tailor father and fashion designer and model mother in Edinburgh, Scotland, I began designing clothing at the age of 13. Their exceptional skills and relentless pursuit of perfection left an indelible mark on me, shaping my aesthetic sensibilities and attention to detail early on.
I continued to follow my creative instincts, earning a BA Hons in Fine Art & Design. To further hone my skills, I spent an additional two years exploring perspective drawing, printed textiles, and mixed media. During this time, I also worked within Edinburgh’s vibrant pub and restaurant scene, where I developed a deep interest in interiors, branding, and understanding the profound impact design has on people, especially in hospitality settings.
At 24, eager for new challenges, I sought professional interior design training. I joined a design studio in Richmond, which led me to formal training with a renowned architecture firm in Knightsbridge. There, I was rigorously mentored in the principles of Interior Architecture and Design, an experience that significantly shaped my professional path.
Over the next several years, I worked on prestigious projects such as the Saudi Arabian Embassy in Mayfair, alongside three diplomatic buildings requiring close collaboration with English Heritage. This role introduced me to high-end interior design and established my reputation in designing classical and ornate interiors for Middle Eastern clients. My work took me to the Middle East, Moscow, Paris, South Africa and the United States, where I specialized in luxury embassies and residential projects.
After a decade as Project Designer, I established my own firm, focusing exclusively on interior design in London. The extensive travel and exposure to diverse cultures greatly influenced my design philosophy, transitioning my focus from traditional classical interiors to more organic, sensory, and natural design concepts. This shift led me to Dubai, where I capitalized on the booming boutique restaurant, sports club, spa, and hotel design market.
While the fast-paced Dubai environment was thrilling, I eventually felt a strong pull back to the UK, settling in the tranquil surroundings of the Lake District National Park. This shift allowed me to refine my personal design style, embracing a connection to nature and a focus on wellness through interiors. Today, my design approach is centred on creating beautiful spaces that promote a sense of peace, harmony, and well-being, drawing inspiration from both my global experiences and the serene landscapes that now surround me.

How would you describe your personal design style?
My father’s Danish roots have instilled in me a deep appreciation for form and craftsmanship, bringing a sense of sophisticated simplicity and understated elegance to our projects. This Danish influence is comfortably paired with my rural upbringing in Scotland and the Lake District, where the natural landscape, textures, and tones have always shaped my approach to design. Growing up in the heart of Scottish tweed and knit production has further influenced my understanding of the tactile qualities of interiors, where every fabric and material tells a story of craftsmanship and passion.
Our design style is never over-enhanced or adorned, but rather harmoniously luxurious, with each element carefully considered for proportion and purpose within its space. We aim for a balance between contemporary styling and classical elements, adapting our approach to suit the era and character of the property. A signature of our work is our soft, muted colour palettes that create a calm, reflective canvas—one that allows the exterior landscape to seamlessly connect with the interior, reflecting the surrounding environment and sense of place.
Longevity and a deep connection to the location are at the heart of every project we undertake. We believe in creating designs that stand the test of time, with each decision made with care and purpose. Our approach is bespoke, with every concept reflecting a thoughtful interpretation of the client’s vision, ensuring that it can be easily understood and embraced from the very beginning. Our attention to detail is paramount, with each stage of the design process—layer upon layer—building to a high level of design pleasure. Whether it’s natural timber, stone, or glass, we ensure that every material is crafted to its highest potential by skilled local craftsmen.
We place great emphasis on acoustic comfort throughout our designs, using softening techniques to ensure a sense of calm and tranquillity. Practicality and lifestyle are key considerations when finishing and dressing spaces, with each piece of furniture, fabric, and window treatment carefully selected to complement the overall scheme.
Architectural lighting plays a crucial role in our designs, creating layers of light that enhance the space throughout the day and into the evening. We prioritize natural daylight and aim to create intimate, inviting spaces as the light fades, ensuring simplicity in the use and control of lighting.
Our design process stems from dialogue with our clients, sometimes spanning many years. By listening attentively and professionally interpreting their needs and desires, we can deliver bespoke interiors that flow with ease and elegance, ensuring a unique and deeply personal outcome for each project.

Where does your design inspiration come from?
My design inspiration and that of Nielsen House s deeply rooted in my connection with the natural world and the way it shapes my approach to creating meaningful spaces. This relationship with nature is central to the ethos at Nielsen House, and it drives our commitment to designing environments that are not only beautiful but emotionally resonant.
Growing up surrounded by stunning landscapes, my design sensibilities have been shaped by the natural elements that influence proportion, light, colour, and texture. Whether in Haute Couture or Interior Architecture, I draw from my formal training in Fine Art, Mixed Media Print and Perspective Drawing to explore alternative materials and design techniques that preserve integrity while enhancing the final result. These experiences constantly push me to search for fresh ideas that challenge conventional design approaches.
Travel has also played a pivotal role in expanding my design perspective. Through exposure to different cultures, religious beliefs, and lifestyles—particularly in the Middle East—I’ve gained a deep understanding of how environments can shape people’s lives. This exposure has led me to incorporate personal artifacts and cultural elements into our designs, ensuring that each space is not only aesthetically pleasing but carries a personal and meaningful connection to the world around us.
Sustainability and well-being are integral to our design philosophy. We believe in creating spaces that reflect individuality, and we do this using locally sourced artwork, personal collectables, and natural objects that add character and depth. Working closely with local artisans and craftsmen has enabled us to build strong, lasting relationships that enrich our projects and ensure consistency in delivery.
The natural landscapes of the Lake District, Scotland, Scandinavia, and more recently, the Sierra de Tramuntana in Mallorca, have profoundly influenced my design approach. These breathtaking environments are celebrated for their beauty and light, which continually inspire us. The way natural light interacts with the landscape informs our design process, especially in terms of texture and finish. Whether it’s capturing the soft glow of dawn or the intense midday light, we aim to incorporate the interplay of light and texture in every project.
Acoustic considerations are also central to our work, whether in new builds or restorations. We believe that a successful design should engage the senses fully, and this includes ensuring acoustic softening. If the sensory experience isn’t well thought out, the project falls short. Our design library is filled with innovative products that allow us to layer materials effectively, ensuring that each space enhances the sensory experience.
In summary, our design influences are shaped by nature, travel, culture, and a commitment to sustainability and well-being. These elements come together to create spaces that are both beautiful and purposeful, fostering connection, comfort, and lasting impact.

Nielsen House
Nielsen House
Nielsen House
Nielsen House
Nielsen House
Nielsen House
Nielsen House
Nielsen House

In what direction do you feel that design is moving towards in a general sense?
Looking forward, the integration of sustainability and climate-conscious decisions in interior design is more critical than ever. As designers, we are increasingly aware of our responsibility to respect and incorporate natural elements in our work. Sustainable sourcing of materials such as timbers and natural stones is essential in ensuring that the environmental impact of our designs is minimized. While marble and granite are currently on trend, we must also explore alternatives in reconstituted or reformulated products that can offer similar visual and tactile qualities with a lesser ecological footprint. These choices are not just about sustainability but also about managing the costs and logistical challenges associated with transportation and availability. By sourcing materials closer to home, we can reduce project costs, minimize lead times, and contribute to a more localized, sustainable economy.
The growing awareness around mental health and well-being is shaping how interiors are designed to enhance personal wellness. People are increasingly seeking spaces that foster a sense of calm and promote mental clarity, leading to a rise in demand for full sensory design. Elements such as natural light, acoustic treatments, and thoughtful zoning for spaces like gyms, spas, and home office breakouts are becoming integral. As designers, we must manage these elements with care, as even the most luxurious interiors can fail if acoustic management, space flow, and sensory experiences are not thoughtfully executed.
The evolving expectations of consumers further highlight the importance of meeting both functional and aesthetic demands. As clients become more discerning due to growing wealth and exposure to global trends, managing their expectations is becoming a more complex process. The current economic instability adds a layer of urgency to delivering value and worth in every design choice. Clients are not only looking for visually stunning spaces but also seeking value in longevity and functionality. As technology rapidly advances, incorporating smart home systems and automated features is becoming standard—but these systems must be selected with long-term performance and ease of use in mind. Balancing cutting-edge design with user-friendly technology remains a challenge, especially for older generations who may find these advancements difficult to navigate.
The impact of the Covid-19 pandemic has also transformed the way people view their work environments. The demand for flexible working hours and home-office setups has led to a shift in how spaces are used and designed. However, in the world of interior design, collaboration remains vital. While working remotely may suit some industries, the shared creative energy and expertise found in physical workspaces are invaluable to the design process. For us, the future of interior design depends on continued collaboration, both within teams and with clients, to nurture community, uphold standards of excellence, and deliver spaces that truly resonate.
In summary, the future of interior design lies in balancing sustainability, technology, well-being, and personalized client experiences. As we face the challenges of a rapidly changing world, our ability to adapt while maintaining integrity, value, and collaboration will shape the success of our work in the years to come.

Name five key themes to consider when approaching design in the future.
When considering the future of interior design, there are five key themes that must guide our approach, blending responsibility, creativity, and innovation. Here is a summary of each:
1. Sustainability and Climate Change: As environmental concerns continue to rise, it’s essential that designers prioritize sustainability in sourcing materials and products. Choosing locally sourced, sustainable, and eco-friendly options reduces our carbon footprint and supports responsible manufacturing practices. It is crucial to consider how design decisions impact the environment, from minimizing transportation to selecting materials that limit waste, offer longevity and encourage a circular economy.
2. Wellbeing and Mental Health: Designing spaces that promote physical and mental health is more important than ever. We need to create environments that support a sense of calm, balance, and harmony. By incorporating elements like natural light, acoustic treatments, and biophilic design (bringing nature indoors), we can positively affect mental wellbeing. Every space, whether a home, workplace, or hospitality setting, must foster an atmosphere of comfort and tranquillity, supporting the user’s emotional and physical needs.
3. Workplace Adaptation and Home Working: The shift to home-based working, accelerated by the COVID-19 pandemic, has reshaped expectations around office and home spaces. Designers must navigate the challenges of creating functional, flexible, and cohesive environments that support productivity and work-life balance. Junior designers also require robust training in brand awareness and quality standards, which may complicate project delivery. It’s important to integrate solutions that promote collaboration and maintain the integrity of the design vision, even in a remote work setting.
4. Managing Client Expectations: Clients are becoming more discerning and have increasingly high expectations. Managing these expectations from concept to completion requires clear communication and careful planning. Designers must align their vision with clients’ lifestyles, anticipating their evolving needs and desires. It’s crucial to keep up with design trends, technology advancements, and budgeting constraints while maintaining transparency about the realities of lead times, costs, and the potential limitations of available materials.
5. Technology Integration: As technology continues to evolve, interior designers must integrate smart systems and services—such as lighting, audio, and security—into their projects without compromising aesthetics. This requires early collaboration with specialists and contractors to ensure that these elements enhance the user experience and blend seamlessly into the overall design. Clients should be well-informed about the role technology plays in their home’s functionality and how it impacts the management of their space.
By thoughtfully addressing these themes, interior designers can create spaces that are not only aesthetically pleasing but also sustainable, healthy, and future-ready.

If you could offer one piece of advice when it comes to designing, what would it be?
Listen intently to your client’s brief, their vision and their expectations. Consider and return to those wishes throughout the project design, development and delivery

How important are The International Design & Architecture Awards?
International awards are incredibly important to us as they remind us to celebrate our work and the unique projects that connect us with a global community of talented designers and architects with whom we can share our experiences, learn from and potentially collaborate complimentary skills going forward.

What projects are you currently working on?
We are working on localised private new build and restoration projects with on going clients in the main, some returning to us for their third lifestyle shift. Further afield, our direction is heading towards intricate interior and finishing concepts as project designers to clients, architects, specialist consultants and property owners in high end sensory homes worldwide.

What was your favourite project to work on and why?
One of our favourite projects was the delivery of our first “ super home” locally in the Lake District National Park ,we grew with the family as the project developed, customising it to the individuals needs the more we became acquainted. That was uniquely special and pushed us forward to do more of the same
We were overwhelmed by the emotional reaction to the home’s completion and delivery. Complete with blind fold on the children’s faces and tears to follow. That does not happen every day, but when it does its hugely rewarding

What was your most challenging project to work on and why?
Our most challenging project to design was whilst coming out of Covid when we met our first “virtual” prospective clients. Our more familiar style of client briefs were more tangible through the first meeting in person being in our studio where the client can experience the true feel of what we can do for them.
We soon became more familiar with the processes that required to be put in place to ease the way forward and we did laugh along the way as the client suggested they were grateful for “our interpretation of their style and taste “ throughout the concept development

Which products/services could you not live without when designing? E.g. Lighting companies, furniture companies
It would be impossible to develop and manufacture bespoke designs to our level of tailoring without the understanding, patience and exceptional skills of our trusted artisan craftspeople, specialist trades and subcontractors plus our studio library collection of Design Houses such as De La Couna, Ochre, Porta Romana, Arte, Pierre Frey, Dedar, Elitis and Mark Alexander to name a few

Nielsen House
Nielsen House
Nielsen House
Nielsen House

What are your aims and goals for the next twelve months?
To continue to develop and present Interior Design finishing in line with our ethos and brand vision not just locally but also building reputable Concept Design solutions for off plan projects in the UK and abroad for new and existing clients familiar with our work. We are particularly moving towards this process incorporating more close collaboration with Architectural and Design practise wherever they are.

Your most treasured possession?
As we have experienced life and work abroad over the years, returning home to healthy living and time with family and friends is my ultimate treasure.

Your favourite holiday destination?
Authentic Mallorca remains my go to destination as it has for over 30 years . The island continues to nurture and inspire me creatively and spiritually.

Your favourite hotel, restaurant & bar?
Hotel: Hotel Bendinat, Bendinat, Mallorca. The most exquisite terrace overlooking the sea I have experienced and family run
Restaurant: Maroush, 38 Beauchamp place, London. Years of experiences and influences from early days working in the heart of London
Bar: Embat, Port de Pollenca, Mallorca. Where the sea meets the best mojito

Your favourite book, film & song?
Book: The Big Leap by Gay Hendricks. For this year is a huge influence
Film: The Thomas Crown Affair. Always thrilling and a favourite
Song: Its a beautiful Day by U2. Enjoyed today as much as it was in the 80’s

Your favourite food and drink?
Food: Eastern influenced fusion from Lebanon to Malaysia
Drink: Alsace White wine

Your favourite way to spend an afternoon?
Hiking to the top of a favourite mountain or peak

If you weren’t in this sector, what would you alternative profession be?
I wouldn’t want to move far from my existing sector, but I look forward to diversifying as the world around us shifts. I have an obsessive passion for transforming and restoring properties. I would love to continue to gain knowledge in architecture and building and use my experience to make a difference to unique and challenging buildings as an investment in the future.

Anything else interesting?
I am personally creatively nourished by my environment and have a pull to the mountains and water similarly.

Living by Lake Windermere in the Lake District National Park is exceptional and influences my work hugely. I am grateful to have shared one UNESCo World Heritage site to recently discovering another in the Terra de Tramuntana on the island of Mallorca, I am fascinated by their affect on me and how the two locations breathe heart and soul into all I stive towards.

Fortunately, my family equally enjoy these locations and we have been fortunate to spend the last two years experiencing the beauty of Mallorca.

This period has opened my eyes to sensory mental health and the effects of slow living.

It is indisputable that there has been a shift which is affecting us all and I am continually inspired towards new opportunities and directions for personal growth which the universe may have mapped out for our work and lifestyle balance.

For someone who has always been wholly ambitious and personally critical in all aspects of life, to now feel there is a strong message toward well being and change towards the unknown. I am open to the universe having a hand in our future.

An interesting year ahead!

Interior Designer: Nielsen House

Architect: Cassidy & Ashton

Construction: Conlon

Photographer: Lee John Mann

Nielsen House has been shortlisted for Luxury Residence – UK Award in The International Design & Architecture Awards 2025.

Nielsen House
Nielsen House

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