Name: Ashley Yeates
Company Name: AYI & Associates
Position Within Company: President
Website: www.ayistyle.com
Tell us a little about your background in design:
I grew up surrounded by the values of craftsmanship, intention, and quality principles instilled by my grandmothers, who believed in owning less but better. That foundation set the tone for my path in design. While my formal education gave me the technical tools, it was real world experience, site challenges, and client collaboration that shaped my approach. I’ve spent years honing my craft by working closely with skilled tradesmen and manufacturing teams who help translate my ideas into timeless, functional spaces. My design journey has been deeply rooted in storytelling creating homes that reflect the client’s lifestyle, the natural setting, and a sense of place that feels curated, not catalogued. Each project is an opportunity to educate on the importance of meaningful design that lasts, tells a story, and respects the environment.
How would you describe your personal design style?
My personal design style is rooted in organic transitional, where timeless architecture meets layered natural textures and modern functionality. I gravitate toward spaces that feel collected rather than decorated, incorporating custom hand-made elements that reflect both the client and the environment. There is always a balance between old and new, structure and softness, function and form. I design with the belief that a home should tell a story, one that evolves over time, honors sustainability, and reflects a life well lived. My style leans on the beauty of restraint, thoughtful materiality, and pieces that have purpose and meaning, never just filler.