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In Profile:
AYI & Associates

In Profile:

AYI & Associates

Shortlisted: Interior Design Scheme - Americas Award

The International Design & Architecture Awards 2025

IDA 2025
AYI & Associates

Name: Ashley Yeates
Company Name: AYI & Associates
Position Within Company: President
Website: www.ayistyle.com

Tell us a little about your background in design:
I grew up surrounded by the values of craftsmanship, intention, and quality principles instilled by my grandmothers, who believed in owning less but better. That foundation set the tone for my path in design. While my formal education gave me the technical tools, it was real world experience, site challenges, and client collaboration that shaped my approach. I’ve spent years honing my craft by working closely with skilled tradesmen and manufacturing teams who help translate my ideas into timeless, functional spaces. My design journey has been deeply rooted in storytelling creating homes that reflect the client’s lifestyle, the natural setting, and a sense of place that feels curated, not catalogued. Each project is an opportunity to educate on the importance of meaningful design that lasts, tells a story, and respects the environment.

How would you describe your personal design style?
My personal design style is rooted in organic transitional, where timeless architecture meets layered natural textures and modern functionality. I gravitate toward spaces that feel collected rather than decorated, incorporating custom hand-made elements that reflect both the client and the environment. There is always a balance between old and new, structure and softness, function and form. I design with the belief that a home should tell a story, one that evolves over time, honors sustainability, and reflects a life well lived. My style leans on the beauty of restraint, thoughtful materiality, and pieces that have purpose and meaning, never just filler.

Where does your design inspiration come from?
My design inspiration comes from the natural world, architecture with history, and the unique stories of the people I design for. I am constantly influenced by the textures, colors, and rhythms found in nature, whether it is the curve of a hillside, the weathered patina of aged wood, or the calm of coastal fog rolling in. Travel, art, and timeworn materials also inspire me, but most importantly, it is the connection to the client and the environment that guides each design. I believe the best spaces come from listening to the land, the architecture, and the way people truly live in their homes.

In what direction do you feel that design is moving towards in a general sense?
Design is moving toward sustainable developments, awareness for quality and durability as a byproduct of failed mass produced items that look great online but are lacking in person. Hand made construction and uniqueness of product is key to developing a curated home versus showroom for store bought items. I created a non-toxic hand-made line that is tailored to the client, home and natural setting.

Name five key themes to consider when approaching design in the future.
A home defines one sense of style and space. It should be a personal museum of one’s story. Uniqueness, durability, functionality, timelessness and client connection are all important themes to consider when creating a dynamic space. A home is an investment beyond sense of space, great design adds value to a property and interest for years to come.

If you could offer one piece of advice when it comes to designing, what would it be?
Meaningful consumption connects clients to their home and paves the way for less waste and years of enjoyment and memories. Fast design is like fast food, devoid of value and full of waste. I advise clients to create a space that has space and interest for growth overtime. I also encourage repurposing products that are special, even if in another form in the redesigned space like a couple’s first piece of art re-framed and used as a side table top.

How important are The International Design & Architecture Awards?
International design awards, such as those by design et al, are incredibly important in today’s design landscape. They serve as a global platform that recognizes excellence, innovation, and meaningful contributions to the field especially at a time when the industry is shifting toward sustainability, craftsmanship, and long-term value over fleeting trends. Awards validate a designer’s commitment to thoughtful, client-centered work and can elevate visibility in an increasingly saturated market. For clients, these accolades offer reassurance of quality and trustworthiness, and for designers, they fuel credibility, networking opportunities, and the motivation to continue pushing creative and ethical boundaries.

AYI & Associates
AYI & Associates
AYI & Associates
AYI & Associates
AYI & Associates

What projects are you currently working on?
I am wrapping up a contemporary golf retreat on Spyglass for a television producer with a locker room for two foursomes to visit and golf in Pebble Beach and learning there can never be too many bars or fire pits for a group of guys ready to unwind. I have a historic Adobe remodel in phase three of construction which includes a waterfall and gym with a bar overlooking the renovated original pool and Los Gatos mountains. The 1920’s Spanish home overlooking Pebble Beach Golf Links and Stillwater Cove is nearing cabinetry installation and custom furniture design completion. A California Arts and Crafts home in Clint Eastwood’s Tehama development just signed off on the furnishings and working on landscape to complement the interior selections and open mountain range views. The Markum Ranch hillside property is getting new cabinetry, wallpaper, custom furnishings and acoustic panels to warm an otherwise dated dome ceiling and courtyard layout that are innately unique but dated and lacking personal style. A Texas remodel for classmate from fourth grade through high school that wants to showcase high muscle cars and fit oversized pick up trucks with room for high school girls to escape to the backyard guest house and pool for hang out time. A complete remodel of a California ranch house on a hilltop getting around the property views and space for fundraising and high schoolers to gather.

What was your favourite project to work on and why?
The organic transitional submitted to this design competition is my favorite due to the years of history with the property. Once owned by my closest friends and enjoyed by my kids growing up, the Pebble Beach Lone Cypress property was listed to sell when they moved to Hawaii. When the house failed to sell for stylistic inconsistencies and disconnected multilevel spaces, I was asked to stage the home. COVID hit and with the initial stand still in the market, I created a remodel design and plan that was ultimately shown to potential buyers. They not only bought the incredible property but hired me to assemble the team to bring the ideas to life. I created each space to reflect the incredible views and showcase the beauty of non-toxic, custom design. My furniture designs are throughout the home mimicking the views from each room and family’s support for sustainable living. They were open to mixing textures, styles and believed in the value they were creating in a home that will always model the beauty of living in Northern California.

What was your most challenging project to work on and why?
Historic remodels are often the most challenging due to the extent of work involved making a home current with modern living expectations, scale and amenities while keeping the key principles that deem the property a special piece of time. There is a tremendous amount of back and forth with planning and building while factoring the needs of the client with the character of the home. The historic adobe remodel in Los Gatos has been a ten year project with phases for construction, issues with city/permitting, complaining neighbors and stylistic to client conflicts as the client’s needs have changed over the course of time. It is also one of the most rewarding to see now compared to the single story mess that most would have chosen to tear down to avoid the expenses and headache of bringing back to life.

Which products/services could you not live without when designing?:
I could not live without my manufacturing team and tradesmen, my ideas are only as good as their talent to bring the concepts to life. I see spaces, furniture pieces that allow rooms to function yet evolve and incorporate nature. Lighting is also key, rather than through the curated selection of fixtures “project jewelry” to the subtle glow of a room or highlighting of art, ceiling treatments, it takes a solid team to bring ideas to life. I am inspired and entertained by the dynamic of working with others and find humor is the best medicine to keep a project on track and enjoyable in even the most stressful moments

What are your aims and goals for the next twelve months?
I think the next twelve months offer powerful moments to educate and display the importance of educating on meaningful design and the importance of designing beyond the moment, with intent to reduce waste and increase quality. Fast design, fast furniture create massive waste and disconnect. I grew up with grandmother’s taught me the importance of owning less and buying quality, I connected to their teachings and belongings which I display in my home. If mass production continues at the rate it has over the last twenty years, the landfills will be overflowing and homes deteriorating. I aim to shift the way we create and handle waste. Considering current political changes, the public will likely be more cautious about spending. I hope to educate on less is more in design and having a peaceful place, connection to home and surroundings is the fastest way to find peace when there is chaos.

Your most treasured possession?
My grandmothers’ jewelry and childhood saddle. I wear jewelry from each of my four grandmother’s which has a story based on their character, advice and strong belief in home and creating beauty. Each piece offers a memory, mental power shield, reminder that I can do anything I put my mind to as they each encouraged me to dream big. My childhood saddle sits next to my desk. It is an English saddle, I grew up on a West Texas ranch. No one rode English style there and many laughed at me teaching my quarter house to jump things in the open field behind our house. I loved the feeling of flying through the air as the house learned to leap around the field. It was the first time I remember thinking, there are so many things I want to see and do that people will not understand here.

Your favourite holiday destination?
Saint Tropez, France
Lake Tahoe, California/Nevada

Your favourite hotel, restaurant & bar?
Hotel: Hotel-Villa Del Mar, Carmel Point
The Lodge, Pebble Beach
Restaurant:Restaurant-Foray, Carmel Maligne, Sand City
Bar: Bar-Grasings, Carmel Spanish Bay Fire Pits for Bagpipe Hour, Pebble Beach

Your favourite book, film & song?
Book: The Fountainhead
Film: Meet Joe Black
Song: Cowboy in LA

Your favourite food and drink?
Oysters, yellowtail crudo and rare beef filet with a crisp salad (avocado, hearts of palm, tomatoes) and a slightly dirty Grey Goose martini muddled with serrano peppers and cilantro.

Your favourite way to spend an afternoon?
Spaside with ocean views and a glass of champagne enjoying my kids, dogs and friends celebrating the beauty of Monterey Bay living. It is a place that endlessly amazes and inspires me to create designs and products that will protect the environment and create a legacy. Downtime recharges my creative energy.

If you weren’t in this sector, what would you alternative profession be?
I would be a venture capitalist using law background and design developed skills to manage multiple layers of tasks, people and decisions to facilitate the take over of companies to rebuild, brand and launch meaningful ventures while factoring the ability for one entity to shift an industry for good alongside profit.

AYI & Associates
AYI & Associates

Location: Pebble Beach

Interior Designer: Ashley Yeates

Photography: Glen McDowell

AYI & Associates has been shortlisted for Interior Design Scheme – Americas Award in The International Design & Architecture Awards 2025.

AYI & Associates
AYI & Associates

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