Name: Sharon Blaustein
Company Name: B Interior
Position Within Company: Owner/ Lead Designer
Website: https://www.binterior.com/
Tell us a little about your background in design:
After completing an undergraduate degree in Accounting and Finance, I decided to change my career path to pursue my true passion-design. I earned my degree in Interior Design from the New York School of Interior Design in 2010.
I began my career at ODA Architecture, a Manhattan-based architecture firm, where I gained valuable experience working on large-scale residential and mixed-use projects. In 2013, I established my own design firm, where I serve as both lead designer and principal.
Over the years, my team and I have completed a wide range of high-end residential projects across Manhattan, Westchester, and the Hamptons, as well as residential lobbies, amenity spaces, and model apartments for new developments. I have also taken on development roles, designing and building several high-end residential properties where I acted as both designer and developer.
Throughout my career, I’ve had the opportunity to work with a diverse range of clients and project types, each presenting unique creative and logistical challenges. From collaborating with developers and high-end brokers in Manhattan to managing complex builds in remote locations, every project has enriched my design approach and reinforced my passion for creating spaces that balance beauty, functionality, and individuality.
How would you describe your personal design style?
I would describe my design style as clean and modern, yet warm and inviting. I always begin by studying the architectural features of a space- every project has its own inherent character, and I believe good design should enhance rather than compete with it. Over the years, I’ve worked in Manhattan landmark buildings with strong historic detailing, as well as in sleek new constructions with crisp lines and contemporary proportions. Each context calls for a thoughtful response that balances architecture and interior.
My aesthetic leans toward modern minimalism with soul, spaces that are edited and uncluttered, yet rich in texture, tone, and feeling. I love to layer organic materials, subtle color palettes, and tactile finishes to create interiors that feel both elevated and livable. While my work is guided by a clear design vision, I always aim to reflect the client’s personality and lifestyle, weaving their story into the design.
Ultimately, I believe a well-designed space should feel effortless, like it’s always been that way, only better lit and more comfortable.
Where does your design inspiration come from?
My design inspiration comes from my experiences living and traveling around the world. Before settling in New York City, I was fortunate to live in the Middle East, Europe, and Asia, and to spend several years working as a flight attendant. Those years exposed me to an incredible range of cultures, aesthetics, and ways of living, all of which continue to shape my creative vision today.
Traveling and connecting with people from different backgrounds constantly inspires me. I’m drawn to the minimalism and quiet elegance of Italian and Scandinavian design, the rich colors and intricate textures of Indian craftsmanship, and the refined, layered subtlety of Japanese aesthetics.
By blending these diverse influences, I aim to create spaces that feel both globally inspired and deeply personal, interiors that are timeless, intriguing, and full of character.
In what direction do you feel that design is moving towards in a general sense?
I feel that design today is moving toward a more human-centered and emotionally connected approach. Beyond aesthetics, people are seeking spaces that enhance their daily lives, places that feel authentic, calming, and meaningful.
There’s a growing appreciation for simplicity, craftsmanship, and natural materials, as well as for designs that tell a story and reflect a sense of place. The line between indoor and outdoor living continues to blur, with an emphasis on light, air, and connection to nature. At the same time, sustainability is becoming an integral part of good design, thoughtful sourcing, timeless quality, and conscious consumption are now essential values.
I also believe we’re seeing a move toward individuality over trends. Clients want spaces that feel personal and collected rather than styled or formulaic. For me, this shift is exciting, it aligns with my belief that the best interiors are those that balance beauty and comfort, reflecting how people truly live.
