Name: Jeroen de Nijs
Company Name: Jeroen de Nijs bni bv
Position Within Company: Architect / Owner
Website: https://jeroendenijs.com

Tell us a little about your background in design:
After studying at the Royal Art Academy in The Hague, Jeroen de Nijs began designing furniture independently in 2000. Over time, the business grew into designing complete interiors of residents and retail. The last few years mainly consists of assignments for designing total concepts for interiors and architecture.

As an interior architect Jeroen has a strong sense of space and atmosphere. “My vision is that the exterior of the building is always designed from the use and experience of the interior. The functions of the various rooms and the natural light ultimately determine how a building will look from the outside.” Jeroen de Nijs comes from a construction family, building was something he was taught at a young age. His experience in the construction world proves to be very useful in his career as a designer of buildings and interiors.

How would you describe your personal design style?
Personally, I prefer to talk about my handwriting rather than my design style.

Jeroen de Nijs starts every new project with no preconceived style because no location or client is the same. Every project deserves its own specific solution. By realizing a project together with his client, Jeroen de Nijs makes his personal preference subordinate in order to be able to realize a ’tailor made suit’ for the client. Surprising sightlines and a spatial feeling characterize his work. In combination with the clear language of form that he applies, something ’tough’ and timeless emerges in his work. But whether it’s about interior, furniture or architecture, Jeroen de Nijs essentially designs spaces… with a soul.

Where does your design inspiration come from?
My clients inspire me and of course also the building or place which I design for. And I love to travel all around the globe.

In what direction do you feel that design is moving towards in a general sense?
Sharing is caring.

Name five key themes to consider when approaching design in the future.
* hedonistic collective housing
* recycling and upcycling
* reclaiming Earth
* AI

If you could offer one piece of advice when it comes to designing, what would it be?
Dare to step outside the lines, the world already has enough that looks the same.

How important are the Awards?
To achieve a good project, you are challenged to dig deeper to challenge your creativity. The energy and love that accompanied it can be read in a good design. This award filters out the exceptional design from all other offerings and thus takes the measure.

What projects are you currently working on?
We are working on some high-end interiors for apartments and a number of new villas to be built, where we design everything from sketch, Including architecture, interior, styling and not to forget the landscaping.

What was your favourite project to work on and why?
Project ‘living in the park’ was our dream project where all disciplines come together.

What was your most challenging project to work on and why?
The same project because we and my team managed to be the director in this project in which we were able to shape the wishes of the client, stay within the regulations of the municipality, guide the technical challenges for the contractor/installers/furniture makers and were allowed to style with all the love the inside and outside.

Which products/services could you not live without when designing?
Coffee and colleagues

What are your aims and goals for the next twelve months?
Working with the team on challenging and exclusive assignments national and abroad.

Your most treasured possession?
My kids.

Your favourite holiday destination?
Philippines and Ibiza.

Your favourite hotel, restaurant & bar?
Soho house Amsterdam.

Your favourite book, film & song?
Wild swans by Jung Chang (book), Pulp Fiction by Tarantino, The Gambler by Kenny Rogers.

Your favourite food and drink?
Red wine with medium-rare steak.

Your favourite way to spend an afternoon?
Endless lunches with friends, tasty bites and good wines.

If you weren’t in this sector, what would you alternative profession be?
Artist while full time traveling around the globe.

Anything else interesting?
Cool stands the test of time. Because cool never tries. Cool just is.

Construction: Poland Bouw

Photography: Peter Baas

Jeroen de Nijs have been selected as a finalist for The design et al Elite Awards 2025. 

design et al only work with the world’s leading companies in the design industry.

If you have any questions about the design et al Elite Awards, contact us using the button below: