In Profile:
New Concept Furnishings

Name: Tahmina Begum
Company Name: New Concept Furnishings
Position Within Company: Interior Designer
Website: https://newconcept.design/

Tell us a little about your background in design:
From a young age, I’ve been drawn to the world of design. My formal journey began with a foundation year in Art & Design, leading me to pursue a degree in Interior Architecture at Westminster University. Following graduation, I’ve worked on a diverse range of residential and commercial projects across London, gaining invaluable experience. Working for a property developer early on allowed me to handle both residential and commercial projects, which enriched my understanding of multifaceted design challenges. I have collaborated extensively with suppliers, contractors, and other industry experts, learning something new and gaining fresh insights from each project.

How would you describe your personal design style?
I would describe my personal design style as a reflection of everyday lifestyle and practicality. I find inspiration through travel and diverse lifestyles, which greatly influence my creative vision. I love working with a neutral colour palette, incorporating pops of colour to create depth and layering, while mixing textures to add a unique and personal touch to each space.
My approach involves blending my clients’ ideas with my own style to craft spaces that feel both personal and modern. I gravitate towards a contemporary aesthetic, often incorporating rich, dark wood textures to bring warmth and sophistication to the design.

If you could offer one piece of advice when it comes to designing, what would it be?
My advice for starting a design project is to begin with a concept board. It can often feel overwhelming to know where to start, but by reviewing the brief and identifying the key requirements, you can develop a Pinterest mood board to gather inspiration. This process helps you establish a clear vision for the project, select a cohesive colour palette, and define your preferences, providing a solid foundation for the design journey.

How important are The International Design & Architecture Awards?
The International Design & Architecture Awards are highly significant within the industry. They not only celebrate exceptional talent and creativity but also provide a platform for designers to showcase their work on a global stage. Being part of these awards elevates a designer’s profile, fosters professional credibility, and connects them with a network of industry leaders. They highlight innovation, set benchmarks for excellence, and inspire others, making them an essential event for recognizing and advancing design and architecture worldwide.

What projects are you currently working on?
I’m currently working on an exciting penthouse project in the heart of London — a stunning three-bedroom residence with a study and spectacular views across the city skyline. The apartment features modern finishes, which have beautifully guided my design direction, allowing for a sleek and contemporary aesthetic.
In addition, I’m completing the furnishing of a private residence within the prestigious Pan Pacific Hotel. Both projects are located in sought-after postcodes, and my focus has been to ensure each design reflects the lifestyle and personality of the clients who will reside there. With a hotel-esque feel — true to my design style — each space balances luxury, comfort, and individuality.

What was your favourite project to work on and why?
It was actually the project I mentioned earlier. Like I always say, every project is different — but I tend to fall in love with my latest ones! I think it’s because with each project, I build on previous experiences, and that growth helps every new space become even better — and often my new favourite.
For this flat, I was especially proud of how I used furniture to enhance the layout. It wasn’t the easiest space to work with due to its layout, but I kept the design modern and practical, tailored to suit the client’s needs. What made it even more enjoyable was the creative freedom — and with little restriction on budget, I was really able to push boundaries and bring my full vision to life.

If you could offer one piece of advice when it comes to designing, what would it be?
My advice for starting a design project is to begin with a concept board. It can often feel overwhelming to know where to start, but by reviewing the brief and identifying the key requirements, you can develop a Pinterest mood board to gather inspiration. This process helps you establish a clear vision for the project, select a cohesive colour palette, and define your preferences, providing a solid foundation for the design journey.

How important are The International Design & Architecture Awards?
The International Design & Architecture Awards are highly significant within the industry. They not only celebrate exceptional talent and creativity but also provide a platform for designers to showcase their work on a global stage. Being part of these awards elevates a designer’s profile, fosters professional credibility, and connects them with a network of industry leaders. They highlight innovation, set benchmarks for excellence, and inspire others, making them an essential event for recognizing and advancing design and architecture worldwide.

What projects are you currently working on?
I’m currently working on an exciting penthouse project in the heart of London — a stunning three-bedroom residence with a study and spectacular views across the city skyline. The apartment features modern finishes, which have beautifully guided my design direction, allowing for a sleek and contemporary aesthetic.
In addition, I’m completing the furnishing of a private residence within the prestigious Pan Pacific Hotel. Both projects are located in sought-after postcodes, and my focus has been to ensure each design reflects the lifestyle and personality of the clients who will reside there. With a hotel-esque feel — true to my design style — each space balances luxury, comfort, and individuality.

What was your favourite project to work on and why?
It was actually the project I mentioned earlier. Like I always say, every project is different — but I tend to fall in love with my latest ones! I think it’s because with each project, I build on previous experiences, and that growth helps every new space become even better — and often my new favourite.
For this flat, I was especially proud of how I used furniture to enhance the layout. It wasn’t the easiest space to work with due to its layout, but I kept the design modern and practical, tailored to suit the client’s needs. What made it even more enjoyable was the creative freedom — and with little restriction on budget, I was really able to push boundaries and bring my full vision to life.