In Profile:
Pronorm Kitchen Design Ltd

How would you describe your personal design style?
I would describe my personal style as a balance of beautiful aesthetics and practical functionality. I believe a space should not only look visually appealing, but also feel warm, personal, and functional—a place you genuinely want to spend time in.
My designs are created to support everyday life, ready to handle its chaos while offering a sense of calm and serenity. Each project is unique, shaped by a deep understanding of the client’s individual needs, desires, and lifestyle. I aim to translate their vision into a space that feels both thoughtfully designed and truly lived in.

Where does your design inspiration come from?
My design inspiration comes from the world around me—travel, nature, and everyday surroundings. I’m drawn to the way materials, textures, and colours interact in harmony, often taking cues from natural landscapes, architecture, or even the smallest details in daily life. These experiences influence how I approach each space—with a focus on balance, authenticity, and connection.

In what direction do you feel that design is moving towards in a general sense?
I believe design is moving toward more inclusive, user-friendly spaces—ones that thoughtfully accommodate multi-generational needs within a single environment.
We’re seeing a stronger emphasis on flexibility and longevity, ensuring that spaces can adapt as people’s lifestyles evolve. In addition, the connection between indoor and outdoor living is becoming increasingly important, with more designs embracing natural light, biophilic elements, and seamless transitions between inside and out.

Name five key themes to consider when approaching design in the future.
Indoor-outdoor living
Sustainability
Versatility
Quality of materials
Adaptability

What was your most challenging project to work on and why?
One of the most challenging projects we’ve worked on is one we’re currently completing—a kitchen and utility space within a converted old barn. The character of the building is beautiful, but it brought a unique set of challenges: original oak beams and pillars, curved and uneven plastered walls, sloping floors, and a floating mezzanine directly above the heart of the kitchen.
Balancing the architectural quirks with the practical needs of a modern kitchen took careful planning, creative problem-solving, and a lot of flexibility. Every element had to be tailored to fit the space precisely, from cabinetry to structural adjustments. Despite the complexity, it’s been incredibly rewarding to honour the building’s history while creating a functional, elegant space for modern living.

Which products/services could you not live without when designing?
One of the most essential tools in our design process is the CAD visualisation software we use. It allows us to create accurate, flowing designs that fit perfectly within the space—supporting everything from spatial planning to furniture placement. Most importantly, it helps clients truly visualise and understand how their space will look and feel before anything is built.
In terms of products, our trusted furniture suppliers—Pronorm and Cubic—are invaluable. Their high-quality, flexible ranges give us the freedom to be imaginative and tailor each design to suit the unique needs of our clients, without compromising on style or functionality.

What are your aims and goals for the next twelve months?
Over the next year, our focus is on continuing to create beautiful, functional spaces that truly enhance the way people live. We aim to grow our brand presence, reaching a wider audience who value thoughtful, considered design.
A key goal is to further educate and inspire clients about the benefits of indoor-outdoor living—showing how seamlessly connecting these environments can transform a home’s atmosphere, usability, and sense of well-being.

Your most treasured possession?
My girls.

Your favourite holiday destination?
The Maldives.

Your favourite hotel, restaurant & bar?
Hotel: The Leela Palace, New Delhi, India
Restaurant: The Ivy Asia
Bar: Sexy Fish, London

Your favourite book, film & song?
Book: The Courage to be Disliked by Fumitake Koga and Ichiro Kishimi
Film: The Mission Impossible franchise – I’m sucker for action!
Song: Sapphire – Ed Sheeran

Your favourite food and drink?
Food: Sushi and Thai
Drink: Gin and Tonic

Your favourite way to spend an afternoon?
Socialising with friends and family; enjoying great company and good food!

If you weren’t in this sector, what would you alternative profession be?
Chef