In Profile:
Westgrove

Name: Keri MacLellan
Company Name: Westgrove
Position Within Company: Principal
Website: https://www.west-grove.co/

Tell us a little about your background in design:
Originally trained in marketing, events, and PR, I later made a career shift—moving from Toronto to London to study design at KLC School of Design. With a growing passion for hospitality design, I was fortunate to land a role working with Shayne Brady. My time with Shayne was formative, shaping me into the designer I am today. His meticulous attention to the smallest details, paired with a deep respect for classical art and form, taught me to view space through a refined yet relaxed lens—where design is thoughtful, expressive, and never taken too seriously.

If you could offer one piece of advice when it comes to designing, what would it be?:
Take your time, plan and adjust for the narrative you are looking to create

How important are The International Design & Architecture Awards?:
– Provide international visibility, Offer credible peer recognition, Strengthen client trust and brand positioning, Validate a studio’s work within a global design conversation

What projects are you currently working on?:
Leeward House Hotel, Esplanade East, Caledon Farmhouse

What was your favourite project to work on and why?:
Eloise and Bar Cart

Which products/services could you not live without when designing?:
Makers