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In Profile:
Stock Dutch Design

In Profile:

Stock Dutch Design

Shortlisted: for 2 categories

The International Design & Architecture Awards 2024

Name: Jeroen Stock
Company: Stock Dutch Design
Position within company: Owner/founder

Website: Stock Dutch Design


Tell us a little about your background in design (education, experience, etc)

My secondary school was the United World College of South East Asia. This fantastic school gave me an insight in creating arts. I was labeled the most creative student from the class of 1992. After I graduated from University, International relations, a severe accident was a turning point in my life: I wanted to do more with my creativity. When I met my wife Leonie everything fell into place. We were on the same track and together we jumped into the deep end and we started our own design studio.

How would you describe your personal design style?

We don’t have one style but most people would say eclectic design suits us most. We always want to be frontrunning in the way we use any material. We live by our core values: Heritage, colors and patterns and future proof.

Where does your design inspiration come from?

Living abroad, meeting other cultures, people and customs have inspired me. However, when creating for a customer, the inspiration comes right at me when I’m in the house.

In what direction do you feel that design is moving towards in a general sense?

More use of natural and sustainable materials. Decluttering: clean, simple designs that prioritise functionality and aesthetics.
Integration of cultural and global design influences: a fusion of styles, patterns, and artifacts from diverse cultural backgrounds.
A continued interest in vintage and retro furniture pieces; blending nostalgic elements with modern design for a unique aesthetic.

Name five key themes to consider when approaching design in 2023 and beyond.

Fluid and organic shapes; departure from rigid geometric forms to more round shapes. More chrome instead of gold and brass, which is a timeless material.
Combination of different surfaces in carpets.
More and more earth tones and warm natural colours.

If you could offer one piece of advice when it comes to design schemes, what would it be?

The right balance in the rooms, adjusted to the desires of the client, so he or she can experience the flow in the house.

How important are The International Design & Architecture Awards?

The awards serve as a benchmark for design and architectural excellence.
Winning or even being shortlisted for this award can instill confidence in clients. It serves as an external validation of the designer’s or firm’s capabilities and commitment to high-quality design. Design and architecture awards often encourage innovation and experimentation within the industry.

What projects are you currently working on?

An Italian property in Tuscany, Italy.
A big family home in Breukelen on the side of the river ‘The Vecht’, The Netherlands.
A dream home in sunny Zeeland, The Netherlands.
A villa in Bussum from the famous Dutch architect Cornelis Kruisweg, The Netherlands.

What was your favourite project to work on and why?

Our Stock Show Home, because it gives our clients and prospects the opportunity to see as extensive as possible, how they can shape their dream home.

What was your most challenging project to work on and why?

A family was looking for a plot of land to be used as a food forest in harmony with surrounding nature. A piece bordering a nature reserve proved the perfect find. Birds, bees and deer feel welcome there. The challenge was: marrying sustainability with style.

Which products/services could you not live without when designing?

Our design tool called Vectorworks. With this tool our team can create bespoke furniture with which we can be distinctive and give our designs the typical Stock Dutch Design character.

What are your aims and goals for the next twelve months?

We are working very hard on our time management. Luckily enough it is really busy at our firm. It is a challenge to improve our efficiency whilst still giving our clients the attention they deserve.The purpose of this is to save time for research in the field of new techniques, new products, new finishes etc. Our clients expect from us that we stay ahead of the game.

Final thoughts; tell us a little more about yourself and your daily inspirations:

Your most treasured possession?

The tapestry of Leonie’s grandmother. She created it in 1970 in Baden bei Wien (Austria) It is a beautiful eye catcher in the room. The room is built around it. My team gives me inspiration on a daily base. My colleagues are my sparring partners. It is a privilege to create beautiful things together with them.

Your favourite holiday destination?

A weekend at the Côte d’Azur. There is no place I have ever visited with such beautiful light. No wonder it has inspired so many painters.

Your favourite hotel, restaurant & bar? My favo hotel would be El Fenn in Marrakech. My favorite bar would be le café in Saint Tropez.

Your favourite book, film & song?

Book: Losing my virginity by Richard Branson, film: Intouchables and when it comes to music, the whole oeuvre of Carla Bruni, especially the song ‘Quelqu’un m’a dit’.

Your favourite food and drink.

You can wake me up for a kroket with mustard, a typical Dutch treat stuffed with ragout and covered with bread crumbs. In Amsterdam you can try the famous ‘van Dobben’ kroket. I would highly recommend it when you are in the neigbourhood. If you visit cafe van Dobben you will meet various kinds of people: the locals and the jetset mingle in a very relaxed way.
When it comes to my favourite drink: I don’t drink alcohol, but I really cling to my morning coffee on weekdays.

Your favourite way to spend an afternoon?

A late lunch with the whole family in a chalet in the mountains, after a beautiful hike.

If you weren’t a designer, what would you be?

An artist.

design et al only work with the world’s leading companies in the International Design & Architecture industry.

If you think you have what it takes to compete in The International Design & Architecture Awards, submit your application by following the links below:

Use the links below for more information about the Awards:

The International Design & Architecture Awards 2024
are organised by design et al and sponsored by:

Sylka Carpets
Joseph Giles

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