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In Profile:
Style So Simple

In Profile:

Style So Simple


The International Design & Architecture Awards 2024

Style So Simple

Name: Aoife Tobin

Company: Style So Simple

Position within company: Founder & Creative Director


Tell us a little about your background in design:

I pursued my passion for interior architecture and design at Teesside University, graduating with a BA Honours in Interior Architecture and Design. Following my studies, I gained my design experience working for fit-out companies in Ireland, specialising in office design that took me across the globe working on projects in Ireland, America and Saudi Arabia. In 2018, I founded Style So Simple, driven by a vision to bring elegant and functional design solutions to clients seeking to elevate their spaces

How would you describe your personal design style?

My personal style is classic, timeless, and effortless. I like to focus on small details that enhance as opposed to loud elements that overpower.

Where does your design inspiration come from?

Growing up in the picturesque landscapes of the southwest of Ireland, my design inspiration is deeply rooted in nature. From the vibrant hues to the intricate textures found in the surrounding environment, nature serves as a constant muse for my work. Additionally, I draw functional inspiration from the architectural nuances of the buildings themselves and the individual needs of my clients

In what direction do you feel that design is moving towards in a general sense?

I believe design is increasingly centred around grounded, well-being-focused, and individualised approaches. Spaces are reconnecting with nature, prioritising how we feel in a space, and embracing personal expression.

Name five key themes to consider when approaching design in 2024 and beyond.

  1. Sustainability: With a growing awareness of environmental issues, sustainable design practices are becoming increasingly important.
  2. Nature: Incorporating natural elements into spaces to improve well-being and connection with nature.
  3. Flexibility: Designing spaces that can adapt to changing needs and lifestyles, promoting versatility and longevity.
  4. Wellness: Prioritising the health and comfort of occupants through features like natural light, indoor air quality, and ergonomic design.
  5. Authenticity: Emphasising unique, personal touches and authentic materials to create meaningful and timeless spaces.

If you could offer one piece of advice when it comes to design schemes, what would it be?

My advice would be to prioritise functionality and comfort without compromising on style. A well-designed space should not only look beautiful but also serve the needs of our clients, creating a harmonious balance between aesthetics and practicality. I like to draw my initial inspiration either from the building itself (if it’s a renovation) or its natural surroundings, as these elements often provide valuable hints for the design direction.

Style So Simple
Style So Simple

How important are The International Design & Architecture Awards?

The International Design & Architecture Awards offer a prestigious platform for global recognition, affirming design decisions and strengthening credibility within our industry, regardless of a designer’s location. The awards, in my opinion, play a crucial role in our industry, providing accreditation in the design industry, which can be hard to obtain in such a creative sector.

What projects are you currently working on?

As a boutique design firm, we prefer not to take on more than three projects simultaneously. Currently, we are focused on three diverse projects: the conversion of an old bank into a high-end surgical clinic, a villa renovation in Lake Como, and a residential remodel in my home county of Kerry.

What was your favourite project to work on and why?

Oh this is hard, and our Home by the Sea project is very close to the top, but my favourite project to date has to be Kingdom 1795, Style So Simple’s first commercial endeavour. The client’s willingness to take risks in design and entrusting a new interior designer allowed us to push the boundaries of creativity. It’s projects like these, where clients place their trust in us to elevate their spaces, that hold a special place in the Style So Simple design portfolio.

What was your most challenging project to work on and why?

My most challenging project to date was also one of my favourites, Kingdom 1795. It was my first project after establishing Style So Simple, and being situated in the small Irish town where I grew up, there was a lot riding on its success. The pressure wasn’t just business-related(like all interior projects) there was a personal drive to exceed expectations and prove myself. It was a test of both professional skill and personal resilience

Which products/services could you not live without when designing?

Oh so many but the top three are
Microsoft Teams-/Zoom

What are your aims and goals for the next twelve months?

I would love to start working on more international projects and build the Style So Simple team.

Final thoughts; tell us a little more about yourself and your daily inspirations:

Your most treasured possession?

My Brian de Stack ogham necklace – given to me by my mom when I turned 18.

Your favourite holiday destination?

Menorca – lying by the beach and snorkelling with my husband, is the dream holiday for me.

Your favourite hotel, restaurant & bar?

Hotel – ohh probably the Park Hotel in Kenmare, Co Kerry
Restaurant – this always changes but right now its the Muddlers Club in Belfast
Bar – Currently The Spaniard in the Cathedral Quarter, Belfast

Your favourite book, film & song?

Book – Wild Swans by Jung Chang
Film – There are so many but two that I love because they will always make you smile is The Commitments and Yesterday. Love them. Song – Maps – Yeah Yeah Yeahs

Your favourite food and drink?

Food – My dad’s salmon carbonara and drink – I love a good short americano.

Your favourite way to spend an afternoon?

Drinking coffee and people watching.

If you weren’t a designer, what would you be?

Oh, I am not sure, definitely in the creative field, possible graphic design or marketing of some kind.

Style So Simple

Interior Design: Style So Simple

Construction: GMK Contracting

Photography: Jessica Glynn

Style So Simple has been shortlisted for the Living Space – Global Award in The International Design & Architecture Awards 2024.

Style So Simple
Style So Simple

design et al only work with the world’s leading companies in the International Design & Architecture industry.

If you think you have what it takes to compete in The International Design & Architecture Awards, submit your application by following the links below:

Use the links below for more information about the Awards:

The International Design & Architecture Awards 2024
are organised by design et al and sponsored by:

Sylka Carpets
Joseph Giles

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