In Profile:
Style So Simple

Name: Aoife Tobin

Company: Style So Simple

Position within company: Founder & Creative Director

Website: stylesosimple.com

Tell us a little about your background in design:

I pursued my passion for interior architecture and design at Teesside University, graduating with a BA Honours in Interior Architecture and Design. Following my studies, I gained my design experience working for fit-out companies in Ireland, specialising in office design that took me across the globe working on projects in Ireland, America and Saudi Arabia. In 2018, I founded Style So Simple, driven by a vision to bring elegant and functional design solutions to clients seeking to elevate their spaces

How would you describe your personal design style?

My personal style is classic, timeless, and effortless. I like to focus on small details that enhance as opposed to loud elements that overpower.

Where does your design inspiration come from?

Growing up in the picturesque landscapes of the southwest of Ireland, my design inspiration is deeply rooted in nature. From the vibrant hues to the intricate textures found in the surrounding environment, nature serves as a constant muse for my work. Additionally, I draw functional inspiration from the architectural nuances of the buildings themselves and the individual needs of my clients

In what direction do you feel that design is moving towards in a general sense?

I believe design is increasingly centred around grounded, well-being-focused, and individualised approaches. Spaces are reconnecting with nature, prioritising how we feel in a space, and embracing personal expression.

Name five key themes to consider when approaching design in 2024 and beyond.

How important are The International Design & Architecture Awards?

The International Design & Architecture Awards offer a prestigious platform for global recognition, affirming design decisions and strengthening credibility within our industry, regardless of a designer’s location. The awards, in my opinion, play a crucial role in our industry, providing accreditation in the design industry, which can be hard to obtain in such a creative sector.

What projects are you currently working on?

As a boutique design firm, we prefer not to take on more than three projects simultaneously. Currently, we are focused on three diverse projects: the conversion of an old bank into a high-end surgical clinic, a villa renovation in Lake Como, and a residential remodel in my home county of Kerry.

What was your favourite project to work on and why?

Oh this is hard, and our Home by the Sea project is very close to the top, but my favourite project to date has to be Kingdom 1795, Style So Simple’s first commercial endeavour. The client’s willingness to take risks in design and entrusting a new interior designer allowed us to push the boundaries of creativity. It’s projects like these, where clients place their trust in us to elevate their spaces, that hold a special place in the Style So Simple design portfolio.

What was your most challenging project to work on and why?

My most challenging project to date was also one of my favourites, Kingdom 1795. It was my first project after establishing Style So Simple, and being situated in the small Irish town where I grew up, there was a lot riding on its success. The pressure wasn’t just business-related(like all interior projects) there was a personal drive to exceed expectations and prove myself. It was a test of both professional skill and personal resilience