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ALEXANDER ROSE LTD

Alexander Rose Ltd

Dana Lounge by Alexander Rose Ltd

Alexander Rose Ltd have been Shortlisted for the Seating – Chair Award in The International Design and Architecture Awards 2022.

The Dana Collection consists of six pieces; a lounge chair, sofa, coffee table, 2.7m and 1m tables and an armchair. The design brief was set by the in-house design team to pay their homage to the beautiful Mid Century Danish designs of the 20th Century.

Alexander Rose Ltd

The team spent many months on intricate design and construction details to make this traditionally handcrafted style of design, by modern machining methods of the highest skills. The tapered legs have round tenons taken through the top of the arms as a traditional design feature and have dark wood wedges driven into the slots in the tenons to give the constructional strength it requires. The Dana lounge set creates a stylish seating area for up to four people, combining the Dana sofa and two lounge chairs. Using FSC Teak from sustainable forests has produced premium quality furniture, with a durable and elegant design. Every component of the chair and sofa have been skillfully programmed by 5 axis CNC machinery. The shaping of every single component has been carefully considered for its structural integrity to create this lightweight slender design.

Alexander Rose Ltd

The seat cushions are made from Kvadrat fabric – an excellent quality fabric which has deep roots in Scandinavia’s world-famous design tradition. The team have carefully selected five earthy colours which are equally calming and sophisticated. As well as the lounge set, Alexander Rose is launching Dana Dining, with a generous 2.7m 8/10-seater dining set and for smaller spaces, a 1m square 4-seater set. The armchair compliments the lounge chair with its sweeping arm to back curvaceous form. The armchair has been designed with optional seat pads, one in an earthy green twisted polypropylene cord woven onto a powder coated aluminium frame and the other, a teak curved pad upholstered in Kvadrat fabric in a choice of five colours.

Alexander Rose Ltd

Mid Century Danish Design has made a revival over the last few years and the timeless Scandinavian designs are appreciated for their simplicity and beauty as much now as when they were introduced last century.

Alexander Rose Ltd


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