Loloey have been shortlisted for Flooring – Carpet/Rug Award in The International Design and Architecture Awards 2023.

Loloey, the renowned Italian design rugs and carpets brand, has recently unveiled its highly anticipated 2023 collection named Eikon. This collection showcases the brand’s commitment to manual craftsmanship and spontaneous artistic expressions, resulting in a range of rugs that embody a simple yet powerful nature.

At the core of the Eikon collection is a fusion of traditional influences and modern design sensibilities. The hand-drawn designs, infused with different techniques and digitally transformed, represent a refined and essential aesthetic. Drawing inspiration from the geometric elements of traditional rugs, the rich cultural heritage of Persian carpets, and the art of decoration, Loloey has reimagined these timeless traditions by deconstructing and modernizing them. The result is a collection that balances heritage with contemporary style, showcasing the brand’s dedication to innovation and artistic expression.

Material research takes center stage in the Eikon collection, with a focus on three-dimensional textures and patterns. These rugs not only visually captivate but also provide a tactile experience, enticing anyone who encounters them to touch and feel their exquisite craftsmanship. Loloey’s commitment to exploring new techniques and the skillful juxtaposition of materials shines through in each design, elevating the collection to new heights of sophistication.

Eikons seamlessly blends contemporary aesthetics with traditional charm, making it a versatile choice for a wide range of interior design projects. The variety of designs, textures, and natural warm colors lend themselves beautifully to both residential and hospitality environments. Whether used in homes or hotels, these rugs create a sense of timeless elegance and add a touch of luxury to any space.

The creation of the Eikon collection was a collaborative effort involving various departments at Loloey. The design team worked closely with the brand’s most skilled artisans in the mills to bring their vision to life. From trend research and hand-drawn sketches to the creation of digital artworks, every step of the process was meticulously executed to ensure the highest quality craftsmanship.

Loloey’s Eikon collection represents a harmonious blend of tradition, innovation, and artistic excellence. These rugs transcend mere floor coverings, becoming works of art that enrich and enliven any interior space. With their captivating designs, tactile textures, and impeccable craftsmanship, the Eikon rugs are set to become coveted pieces in the world of luxury interior design.

Loloey

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