Alexander James Interiors have been Shortlisted for Luxury Residence – UK Award in The International Design and Architecture Awards 2022. Read more about the company below:

Tell us a little about the background of the company:
The team at Alexander James Interiors have a host of differing backgrounds in both experience and education. Some of our longest standing, award winning designers have been with Alexander James Interiors for nearly 20 years. Whilst on the contrary, our latest Intern turned Junior Interior Designer; a recent graduate from KLC has been with us for just under a year. We feel we flourish hugely from having several differing level designers, backgrounds, and viewpoints. This allows us to service all our client’s needs, whilst nurturing the future talent of both AJI and the wider industry.

How would you describe the personal design style of the company?
Both our Architectural and Interior design team design to a brief. For instance, we have one designer at present working on a contemporary London apartment whilst also deploying a scheme for a six-bedroom farmhouse in Surrey. Regardless of what the clients is looking for, be that a classic contemporary project in the home counties, a show home to assist in cementing the guide price or indeed a chic holiday home, our team can lend their creative flair to whatever the client wishes.

Where does the company’s design inspiration come from?
Our designers are constantly staying up to date with the latest styles and trends. We pride ourselves on working with thousands of differing suppliers who come to the office daily to speak to our designers about their latest collections as well as attending all the latest trade shows. Sharing best practice between colleagues is also the added benefit of having a larger and well diverse team.

In what direction do you feel that design is moving towards in a general sense?
Whilst fashion and fads come ago, we see on a daily basis clients that are happy to test the waters but still admire incredible craftmanship, exceptionally well thought out design and the power of quality of finish has never been more important.

Name five key themes to consider when approaching design in 2022 and beyond.
Biophilic design, repurposed furniture, mixed metals, Earthy tones and coastal grandma.

If you could offer one piece of advice when it comes to design schemes, what would it be?
Test the boundaries of your design and in turn test your clients. Whilst many of our clients come to us as they are either not knowledgeable or incredibly time poor, some on the contrary do have very strong ideas of what they wish the product to look like. Trusting our instincts as a designer whilst ensuring we still service our clients is at the forefront of our ethos.

How important are The International Design & Architecture Awards?
Any opportunity to celebrate the success of our team and the work we have created is hugely important to us as a company. It is always a great achievement to receive an award that is seen as the best in the world of interior design. It is also particularly gratifying to be recognised by those in the same industry as yourself.

What projects are you currently working on?
Our team is currently working on several mixed sized and style private homes, developer show homes in London and the rest of the UK as well as commercial projects, for example a boutique hotel in Bucharest.

What was your favourite project to work on and why?
Gosh just one! It would be impossible to pick. Our most treasured projects tend to be the ones where both our Architectural and Interior sides of the business have worked together. In this instance The Lake House is a prime example of both sides of the business working seamlessly together to create the best outcome for our client. Having such a strong basis to any project gives our clients world class customer service from to start to finish. Become a trusted partner is at the forefront of our approach.

What was your most challenging project to work on and why?
All projects come with their induvial challenges, however most recently the hardest element of deploying a scheme that the team face is managing time expectations of clients. With more of our business now serving private clients wanting quality pieces, we look to our high-end bespoke suppliers to fulfil such elements of the brief. With such comes longer lead times and this at times can cause some challenges.

Which products/services could you not live without when designing?
Our fabric library in our Head of Office in Twyford. This is a complete treasure trove for both our designers and indeed assists our clients from the start through to the end of journey in presenting and exploring ideas for their projects.

What are your aims and goals for the next twelve months?
We have several large private and cooperate projects that we are fortunate to be working on between now and the next twelve months’ time. Combining yet again all areas of our business results in some fantastic work and we look forward to celebrating these successes in due course.

Alexander James Interiors

design et al only work with the world’s leading designers, architects, developers and suppliers.

If you think you have what it takes to compete in The International Design & Architecture Awards, submit your application by clicking here.

How to Apply  /  The Categories