Glamorous co.,ltd have been shortlisted in 3 Categories in The International Hotel and Property Awards 2022. Read more about Designer and CEO Yasumichi Morita below:

Name: Yasumichi Morita
Company: GLAMOROUS co.,ltd.
Position within company: Designer / CEO
Website: http://glamorous.co.jp/en/

Tell us a little about your background in design (education, experience, etc) I have never attended a design school so am self-taught. I became a popular when I worked on show window display when i was in high school. After that, I was commonly asked to design stores.

How would you describe your personal interior design style?
None of businesses, locations, owners, or working environments are the same, so I design everything in haute couture.

Where does your design inspiration come from?
Art, Fashion, Novels, Travel and so on.

In what direction do you feel that design is moving towards in a general sense?
Being aware that we are living within the limited resources of the earth. To respect what we enjoy from nature, and to live the time by carefully also politely accumulating things and matters. I believe that this is what we should do as people living in nature. In the same way, I can see that we are entering an era in which design will not simply done as if scrap and build, but rather we must give the matter what is important.

Name five key themes to consider when approaching design in 2022 and beyond.
Need to create originality.

If you could offer one piece of advice when it comes to interior design schemes, what would it be?
Imitating something is not the same as copying it. Always seek originality.

How important are The International Hotel & Property Awards as recognition of talent and achievement?
It can motivate clients and staff, also be a goal for the designers of next generation to aspire to take on.

What projects are you currently working on?
Hotels, Restaurants, Offices, Residences, and more.

What was your favorite project to work on and why?
Hotels. Because we can make a comprehensive proposal and complete it as a single story.

What was your most challenging project to work on and why?
Hotels. Because we can make a comprehensive proposal and complete it as a single story.

Which products/services could you not live without when designing
Time.

What are your aims and goals for the next twelve months?
Deepen communication without boundaries.

Your most treasured possession? Time.
Your favorite holiday destination? Place where gives me inspiration. 　
Your favorite hotel, restaurant & bar? Cheval Blanc hotel in Paris.
Your favorite book, film & song? “Ineiraisan or In Praise of Shadows” is an essay by Junichiro Tanizaki. It discusses the sense of beauty in Japan, which was different from today when there were no electric lights. Also, the artistic sensibility of the Japanese people who truly knew the spirit of elegance and unity between life and nature.
Your favorite way to spend an afternoon? See arts, read books, and spend time in nature.
If you weren’t a designer, what would you be? A producer.