That Is ITH Interior have been shortlisted for 2 Categories in The International Hotel and Property Awards 2021.

Name: PALACH PAINUPONG

Company: THAT IS ITH INTERIOR

Position within company: FOUNDER

Website: WWW.THATISITH.COM

Tell us a little about your background in design (education, experience, etc)
I was trained as architect in Thailand. But was so passionate with interior design so I started my career as interior architect since year 2000 in Bangkok and Hong Kong. Then set up my own studio in 2013.

How would you describe your personal interior design style?
Simple elegance with a twist.

Where does your design inspiration come from?
Mostly from the brief digestion and the research of the context in various dimensions and how the project can be relevant to the past, present and future.

In what direction do you feel that design is moving towards in a general sense?
More individual, distinctive and unique

How important are The International Hotel & Property Awards as recognition of talent and achievement?
There are so many talented designers around the world, this recognition can certify that their work are up to international standard.

What projects are you currently working on?
Lots of show residences.

What was your favourite project to work on and why?

What was your most challenging project to work on and why?
Not the project itself. I think the most challenging thing in every single project is how to be unpredictable and beyond client’s expectations.

What are your aims and goals for the next twelve months?
Better in all the ways.

Final thoughts; tell us a little more about yourself and your daily inspirations:
Your most treasured possession?
My design team.
Your favourite holiday destination?
Iceland.
Your favourite hotel, restaurant & bar?
Le Bar at Plaza Athenee Paris.

Your favourite book, film & song?
Your favourite food and drink?
Spicy Thai food.

If you weren’t a designer, what would you be?
I insist to be a designer.

That Is ITH Interior